Wise Pelican Team
Wise Pelican Editorial Team
42 articles
Guides written and maintained by the Wise Pelican marketing team. These articles cover real estate direct mail, farming, lead generation, and marketing strategy, and are kept up to date by our in-house team.
Articles by Wise Pelican Team
Maximize Your Marketing With Real Estate Postcards
In real estate, standing out from the competition and maintaining a consistent and professional image is crucial. Real estate agents often search for innovative real estate mailing ideas, including real estate postcards, to captivate potential clients’ attention. While creative ideas are abundant out there, it’s important to focus on strategies that yield tangible results. This article will explore the power of tried-and-true real estate postcard ideas that emphasize your expertise, credibility, and market performance.
February 23, 2026
Why Real Estate Postcards Work for Others and Not for You
“There was an Inman article I recently read that had me saying YES! As much as I love the Millionaire Real Estate Agent by Gary Keller, it’s been a little while since I’ve read it and I had forgotten about this quote.”
February 23, 2026
Engage Clients | Real Estate Postcard Ideas With Contests
Postcards are great for providing prospective clients with valuable information, but they can be fun, too. If you’ve ever searched for postcard printers near me , you already know how powerful direct mail can be for local marketing. Instead of constantly using just listed postcards or recently sold postcards consider mixing things up with creative designs or themes that capture attention while still delivering your message effectively. When you add the element of a contest and a prize, you have the makings of a fun postcard that will also generate leads. In this post, we will provide some popular options for creating fun contests with your postcards.
February 18, 2026
Just Sold Postcard Tips to Help Your Postcards Stand Out
Just Listed and Just Sold postcards are an effective marketing tool that real estate agents use to promote their recent sales and showcase their success to potential clients. In real estate, showcasing your sales record is critical to building trust and credibility with potential clients. Here’s a comprehensive guide on how to use real estate Just Sold postcards. Just Sold postcards can be an excellent addition to your prospecting and marketing efforts. Whether you officially sold a listing, or closed on a home for your buyer’s client, it’s a great feeling! However, once you celebrate, this is a great opportunity to reach out to homeowners in your real estate farm and let them know you just sold a home. Our real estate-focused Just Sold postcards make it easy to send full-color, high-gloss 6×9 postcards with details including the closing price, number of bedrooms and bathrooms, square footage, featured photos, and a brief description of your listing. When agents search for postcard printers near me , they often prioritize fast turnaround and high-gloss quality — both essential for making your Just Sold postcards stand out. Here are a few of our top tips for sending Just Sold Postcards just sold real estate postcards
February 18, 2026
Just Listed Postcards: Tips for REALTORS
When a real estate agent lists a home for sale, a Just Listed postcard is a great way to share this listing with the rest of the neighborhood. Our real estate-focused Just Listed postcards make it easy to send full-color, 6×9 postcards with details including the listing price, number of bedrooms and bathrooms, square footage, featured photos, and a brief description of your listing. Here are a few of our top tips for sending Just Listed Postcards.
February 18, 2026
USPS EDDM Versus Wise Pelican: Which Direct Mail Strategy Works for Real Estate?
If you would prefer to watch a video on USPS EDDM versus Wise Pelican, we have included our YouTube. https://www.youtube.com/watch?v=hfo2zwT-_6k&t=3s What is USPS EDDM and how does it work in real estate? USPS EDDM (Every Door Direct Mail) is commonly used in EDDM real estate marketing to deliver mail to every household within a specific ZIP code or carrier route. It’s used by businesses to reach residents without needing individual mailing addresses. USPS EDDM: Key Characteristics Feature Description Target All addresses within a geographic zone Personalization None (no names or individual property targeting) Address Data Needed No (only ZIPs/routes) Ideal Use Cases Restaurants, local promotions, political campaigns
February 11, 2026
USPS EDDM: Top Reasons REALTORS Should Avoid It
As a REALTOR, you’re constantly searching for effective marketing strategies to generate leads and grow your business. You’ve likely encountered USPS EDDM (Every Door Direct Mail) as a seemingly attractive option for reaching potential clients in your target neighborhoods. However, before you invest your marketing budget in EDDM for REALTORS , it’s crucial to understand why this approach may not deliver the results you’re expecting. Every Door Direct Mail promises simplicity and broad reach, but for real estate professionals who need precise targeting and measurable ROI, EDDM often falls short. In this comprehensive guide, we’ll explore the top reasons why not use EDDM and reveal more effective alternatives for your real estate marketing campaigns.
February 11, 2026
Real Estate Trends in 2024
The real estate market in 2024 is characterized by several critical trends that have significant implications for buyers, sellers, and investors. High mortgage rates, steep home prices, and low inventory levels are shaping the landscape, creating a challenging environment for those looking to buy or sell properties. In today’s real estate market, being the go-to REALTOR means understanding the trends that drive it. From fluctuating interest rates to shifting buyer preferences, staying informed is crucial for guiding clients to informed decisions. This blog will discuss these trends, examining their causes, impacts, and potential strategies for navigating them. By staying knowledgeable, REALTORS can effectively market themselves while helping clients make choices that align with their goals. Whether it’s understanding the influence of economic factors or staying ahead of neighborhood changes, a trusted agent remains a reliable advisor, armed with the insights needed for successful outcomes. Just like REALTORS need strategies to grow their client base, professionals in other industries, such as dentists, also look for ways to expand their business. For example, learning how to grow your dental practice effectively can provide a blueprint for attracting new clients and improving overall business performance.
February 9, 2026
10 Best Roofing Marketing Strategies for Rapid Growth
In 2022, the US roofing industry was worth $56.1 billion, and this number is projected to keep growing throughout the next few years. There are several roofing strategies for rapid growth to follow that will give insight on how to optimize your marketing strategy for your roofing company.
February 9, 2026
Boost Your Marketing | Wise Pelican vs. Local Printing
Finding the right source for your marketing materials can be a game-changer. This is especially true for direct mail campaigns After all, time is money, and the simpler the process is to print and mail postcards to your real estate farm, the more time you will have to focus on other parts of your business. Many real estate agents opt to have their real estate marketing materials produced by a local printing company. Supporting a local business is never a bad thing, and the turnaround times are often superior for items like Open House signs and business cards. However, printing and mailing postcards involves many other steps. In this post, we will look at how Wise Pelican’s service compares to a local printing company. postcard printing near me
February 5, 2026
Why Direct Mail Works | Key Statistics That Show Its Impact
As a business owner, understanding the impact of your marketing efforts is essential for achieving a high return on investment (ROI) . This brings us to an important question: how effective is direct mail marketing? Direct mail has historically proven to be an effective strategy.
January 30, 2026
The Millionaire Real Estate Agent Today
Whether you are just starting a career in the real estate industry, or you have 20 years of experience, continuously learning is a must. While there are plenty of resources you can tap into that may be able to help you garner success, books offer a unique opportunity to learn from the best real estate agents in the industry for the cost of an eBook or paperback. To that end, “The Million Real Estate Agent” by Gary Keller remains one of the best books for real estate agents who want to improve their skills. While the book was written nearly 20 years ago, it still holds up in a mostly digital world. “The Millionaire Real Estate Agent” was first published in 2003 and was written to help other real estate professionals take their careers to the next level. In this post, we will take a look at how the methods and real estate marketing tactics illustrated by Gary Keller are still effective today. the millionaire real estate agent book
January 30, 2026
Letters for Real Estate: How to Build Authentic Client Relationships
In an industry where 87% of clients choose their real estate agent based on personal recommendations, one simple tool consistently outperforms flashy marketing campaigns: the handwritten letter. While competitors flood inboxes with automated emails and social media ads, top-performing agents are quietly building unbreakable client relationships through the lost art of personal correspondence. The average real estate professional sends 47 digital messages for every handwritten note. Yet studies show that handwritten communication generates 3x higher response rates and creates emotional connections that last decades beyond the closing table. If you’re struggling with client retention or feeling lost in the digital noise, letters for real estate might be the authentic relationship-building strategy you’ve been missing. This comprehensive guide reveals how strategic letter writing transforms one-time transactions into lifelong client relationships, referral networks, and sustainable business growth.
May 28, 2025
Top 13 Advantages of Direct Mail Advertising
In today’s digital world, the advantages of direct mail advertising are often overlooked, yet this classic marketing channel continues to outperform email in engagement and ROI. While businesses increasingly focus on email marketing and digital strategies, the benefits of direct mail marketing continue to prove that this traditional marketing method can work alongside modern approaches. Direct mail offers unique advantages that email simply cannot match, making it an essential component of comprehensive marketing efforts. The benefits of direct mail go beyond nostalgia—it’s measurable, tangible, and trusted by consumers.
August 19, 2024
Sphere of Influence in Real Estate
SOI real estate marketing turns your connections into a goldmine of opportunities waiting to be tapped. But how can you use its full potential to skyrocket your real estate career?
August 15, 2024
Experience a Day in the Life of a REALTOR
Are you interested in a real estate career? Need some tips to improve your work in real estate? While most real estate agents will tell you that no two days are exactly alike, some trends are typical of a real estate agent’s day-to-day life. Read more to find out what a typical day in the life of a REALTOR looks like — and how to make the most of your career.
June 18, 2024
Direct Mail Works Better for Listings, Not for Buyers
Why don’t we use direct mail leads to obtain real estate buyers like we do sellers? Every day, REALTORS who are interested in converting renters into buyers ask for our assistance with direct mail postcards. While we’re happy to assist them, we don’t recommend that our real estate clients utilize postcards or other direct mail for this purpose. Why? Direct mail leads that are sellers are easier to obtain. Direct mail is a far more effective strategy for obtaining listing leads . However, if you are interested in attracting buyers, there are other lead-generating strategies that dramatically outperform direct mail. One of the most effective strategies for finding buyers is online marketing . For example, you can set up an IDX-based website, preferably one with “forced signup,” so that users have to provide you with their contact information to view properties. You can also pay money for leads. Services like Zillow Premier Agent are considered top-notch lead generators, especially for buyers. The price per lead can fluctuate widely depending on your market, but even in the long run, purchasing buyer leads will produce a greater ROI than direct mail postcards.
June 18, 2024
18 Direct Mail Tips to Boost Your Real Estate Marketing
Direct mail marketing has repeatedly proven to be an effective and profitable marketing strategy for real estate agents. However, most real estate agents don’t know how to implement effective direct mail marketing strategies and give up on their investment before they can see any significant returns. We’ve helped thousands of REALTORS see real results with direct mail and today we share 3 simple strategies we recommend for all our customers.
June 18, 2024
Planning Successful Client Events in Real Estate: A Detailed Guide
Client events provide a great opportunity to network, make friends, and generate leads for your real estate business. Aside from all of the planning and logistics involved in hosting a client event, the most important task is to ensure that plenty of people arrive. This is where effective direct mail campaigns can help. effective direct mail campaigns
June 18, 2024
Strategies for Growing Your Dental Practice
Ensuring stellar service for patients is a cornerstone of any dental practice, but to truly thrive, fostering continuous growth is essential. Cultivating a sustainable and prosperous dental practice demands ongoing expansion and a well-crafted strategy. When it comes to growing your dental practice, the significance of marketing cannot be overstated. Thankfully, there are straightforward methods to promote your practice and fuel its expansion. growing a dental practice
June 18, 2024
Proven Strategies to Grow Your Real Estate Business
When real estate agents start in the business, they usually do all of their own work. Although it can be tough at first, savvy agents will begin to gain traction and produce at a higher volume. In this article, we will discuss growing your real estate business by sharing the main reasons why real estate agents need to delegate. growing your real estate business
June 18, 2024
Print on Demand Shakes Up Marketing Strategies
print on demand Compared to the Printing Press pictured above, the ability to share information with people has improved dramatically. Direct mail, and direct marketing as we know it, has been around for over a hundred years. On a near-daily basis, we all receive a variety of direct mail from a variety of different businesses, including grocery ads, coupons for oil changes, and more special offers than you could ever put to use. Although the overall model of direct marketing has changed very little, its accessibility to more businesses and entrepreneurs has changed dramatically. The catalyst behind this shift is the availability of print on demand direct mail services. Similar to the print on demand publishing service offered by Amazon’s Kindle Direct Publishing , print on demand direct marketing opens the opportunity for every real estate agent to reach their target audiences, no matter how small their mailing lists may be. In this article, we will provide more details on why this shift to print on demand is great for your real estate business, and the ways you can take advantage of it. CREATE A FREE WISE PELICAN ACCOUNT – NO CREDIT CARD REQUIRED print on demand
June 18, 2024
Must-Have Real Estate Marketing Tools for Agents
There are two main types of marketing that business utilize: direct response marketing and brand recognition marketing. Depending on the industry that a business is in, the type of marketing that a business utilizes will vary. Coca-Cola, for instance, is unlikely to run ads to get you to go to a website and purchase a can of Coke. Instead, they run marketing campaigns pretty much everywhere that they’ll get eyes onto their ads so that when you are at the store and you see Coke products you’re more likely to purchase since you have recognition of that product. Certain industries prioritize direct response over brand recognition marketing, particularly those with niche focuses or limited capacity for brand building. These sectors, often targeting diverse geographic markets, emphasize specific actions, such as immediate purchases. In such contexts, leveraging real estate marketing tools becomes essential for effective outreach and conversion.
June 18, 2024
Boost Listings with Successful Direct Mail Campaigns
Often, real estate professionals ask what it takes to be successful with direct mail. The answer requires understanding the underlying motives for these campaigns. Why exactly are agents sending out these mailers?
June 18, 2024
How REALTOR Reviews Can Grow Your Real Estate Business
Building trust as an expert is important in any industry, but it’s even more important for real estate agents and teams. Buying or selling a home is usually the most expensive transaction most people will experience in their lifetimes, and when they hire an agent, they want to feel like their best interests are being handled by a professional. This is why REALTOR reviews, also known as client testimonials, are so powerful. If you have the right type of review, it can establish you as a true expert within your direct mail target audience.
June 18, 2024
Split Testing in Direct Mail: A Tried and Tested Method
One of the biggest challenges real estate agents and marketing teams face is: How do we know if our campaigns are going to be effective? Split testing, also known as A/B testing, is one of the most powerful strategies when it comes to figuring out which campaign will generate the most leads and give you the most effective direct mail campaign. The practice of split testing has been used since the days of magazine and newspaper ads and is commonly used with websites, specifically sales landing pages. In this article, we will explore some of the most important keys to ensuring that your split testing campaign reaps the desired results.
June 18, 2024
Proven Direct Mail for Real Estate Marketing Strategies
So many real estate teams and agents are eager to put most of their theoretical eggs in the email marketing basket when they want to reach prospective clients. Although email marketing has advantages, it doesn’t necessarily mean that it is the only strategy that agents should follow. real estate marketing strategy In fact, there are three key reasons that direct mail can be just as effective when it comes to reaching prospective clients. In this article, we will provide more information regarding why the combination of direct mail and email marketing campaigns is a worthwhile real estate marketing strategy.
June 18, 2024
Direct Mail Best Practices: Creating Successful Campaigns
Direct mail marketing has repeatedly proven to be an effective and profitable marketing strategy for real estate agents. However, most real estate agents don’t know how to implement effective direct mail marketing strategies and give up on their investment before they can see any significant returns. We’ve helped thousands of REALTORS see real results with direct mail and today we share 3 simple strategies we recommend for all our customers.
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Start Your New Career as a Real Estate Agent
A letter from Wise Pelican’s founder on how he and his wife built a thriving real estate practice through consistent direct mail — and why that journey became the inspiration for Wise Pelican.
June 18, 2024
Understand How Interest Rates Affect Real Estate
It may seem like everyone is talking about interest rates today, prompting questions such as ‘how do interest rates affect real estate.’ Interest rates have been front and center in news headlines recently, so you may not be surprised to hear your fellow real estate agents express their concerns about the impact that interest rates will have on their businesses Understandably, your home-buying clients may be concerned about how rising interest rates will impact their new mortgage payments. After all, rising interest rates yield higher mortgage payments. In turn, this affects housing affordability for homebuyers. However, on a broader scale, changes to interest rates can directly and profoundly affect the housing market. As a real estate agent, your livelihood is dependent on the health of the housing market, so you need to stay on top of any current or potential changes to it. What do you need to know about the connectedness of the housing market and interest rates? how do interest rates affect real estate
June 17, 2024
Real Estate Farming: Expanding Your Business
Building a real estate farm is one of the most effective long-term strategies to generate predictable leads, grow local influence, and become the go-to agent in your neighborhood. With the right farming ideas, consistent outreach, and hyper-local knowledge, you can position yourself as the trusted expert residents think of first when it’s time to buy or sell. This complete farming for real estate guide walks you through high-impact farming strategies, tools, and postcard ideas that top agents use to grow their geographic farm, build trust, and increase their listing volume.
June 17, 2024
Best Books for Real Estate Agents
Agents must constantly add to their arsenal to stay relevant in real estate. To achieve this goal, they must seek knowledge and expertise from the best in the business, found within carefully selected books written by real estate authorities. These books cover various topics, including marketing, sales, and psychology, offering invaluable insights to enhance real estate agents’ careers.
June 11, 2024
COVID-19 and Real Estate
The real estate industry is currently facing what could be the most uncertain future since the 2008 financial crisis. In a previous post, we provided an in-depth look into a graph which showed the average housing price over the course of six decades . Since many investors look to real estate as a safe investment during troubled times, we saw that housing prices and buyer demand tends to increase, even in the midst of a recession. In the short-term, however, things in your real estate market may seem bleak; sellers are concerned about having people in their homes, and buyers may not want to leave their homes to view properties. While some real estate agents may see a dramatic decrease in commission revenue, does this mean agents should simply wait for things to get better? Of course not. In this post, we will share some of the reasons why now is the time to be assertive in your marketing and outreach, and some of the ways you can do so while maintaining proper social distancing practices.
June 10, 2024
Protect Against COVID With These New Hacks
I just wanted to share how we’re handling things in our household to protect against COVID. Obtaining disinfectant wipes: staples.com generally has some in stock though it’s hit or miss. They have a brand called Perk that seems to be good and the label even addresses Corona 👍🏼. Staples also has spray cleaner. Obtaining disinfectant spray cleaner: staples.com for the win on this one as well. I was able to purchase Lysol cleaner 👌🏼
June 7, 2024
Direct Mail for Real Estate Agents
It doesn’t matter if you just started your real estate career or are a seasoned 15-year veteran; there’s always an opportunity to use direct mail as an effective lead-generating strategy that will boost your marketing. Using direct mail for real estate agents is incredibly advantageous. The reasons are numerous, and in this article, we will discuss the Top Five Reasons why real estate agents should use direct mail. direct mail for real estate agents
June 7, 2024
Facebook Changes That Benefit Your Real Estate Business
Facebook’s latest changes are reshaping timelines and the way real estate agents do business. Get ready to ride the wave of innovation as we dive into how these updates are turning ‘likes’ into leads and ‘shares’ into sales! In recent updates, Facebook and Instagram have introduced several new features aimed at enhancing user interaction and content dissemination. These features can help REALTORS network and get more exposure to prospective clients.
June 7, 2024
Real Estate During COVID: Stay Engaged
Whether you refer to it as COVID-19, SARS-COVID-2, or simply the Coronavirus, the pandemic associated with this virus has generated widespread media attention, panic, and concern for our health and safety. In addition to the health and safety concerns, the economic impact of Coronavirus has created uncertainty in a variety of industries, which includes wild swings in the Dow Jones and other financial markets. Truth be told, the Coronavirus has caused plenty of panic in the real estate industry, and with the memory of the housing crisis from about a decade ago, there are concerns that we could be headed down a similar path in 2020 and beyond. In this post, we want to shed some light on the important statistics to observe in real estate during COVID, what the short-term and long-term future may hold, and share some tips that will allow you to stay productive and optimistic during these tough times. We have a variety of postcard templates specifically tailored towards COVID-19. Get Started or Log-in to check them out.
June 7, 2024
Real Estate During COVID
Social distancing is absolutely critical during these times, but it doesn’t mean real estate agents can (or should) idly stand by and wait for the COVID-19 crisis to cease. Instead, this is a great opportunity to stay in contact with your target audience , and stay productive with your real estate team while you work remotely. Even if you don’t generate any leads in the short-term, staying engaged will alleviate some of the worries associated with the pandemic; not only the worries of your prospects, but your own. However, since we can’t meet in person, there are several great tools that will make your interactions in real estate during COVID easy, safe, and even fun!
June 7, 2024
Real Estate Case Study: The Barrett Group
The Agent Name: JoAnn Barrett Brokerage: Century 21 (The Barrett Group) Location: Ann Arbor, Michigan Specialty: High-end listings and premium property marketing 👋 Meet JoAnn Barrett For JoAnn Barrett, consistent direct mail has led to one clear outcome: every time she sent a mailing, she received a call for a listing . In a business where generating seller leads is often the hardest part, that kind of reliability changed everything. JoAnn is a veteran real estate agent with more than 16 years of experience, based in Ann Arbor, Michigan. Before real estate, she owned and operated a small chain of toy stores—an experience that taught her the value of marketing, repetition, and brand presence long before she ever listed a home. When the market declined early in her real estate career, JoAnn leaned heavily into marketing to build her business—and direct mail became one of her most powerful tools.
May 29, 2024
Dental Direct Mail Case Study: Dr. Johnna Thomas
The Business Owner Name: Dr. Johnna Thomas Practice: Restore Dental Location: Kansas (Leawood area) Specialty: Dentistry Practice Opened: November 2019 👋 Meet Dr. Johnna Thomas After launching Restore Dental in late 2019, Dr. Johnna Thomas was ready to grow—until the world changed. Once things began to stabilize, she made the decision to ramp marketing back up quickly and intentionally. In January, Dr. Thomas partnered with Wise Pelican to launch her first direct mail campaign. Within just three postcard drops, her practice generated 15 new patients, delivering results that exceeded her expectations and helped kickstart sustainable growth.
April 24, 2024
Leveraging Facebook Custom Audiences for Real Estate
Target custom audiences using the Customer List feature (lists that you provide Facebook) and how to use them.
April 24, 2024
Recruiting Real Estate Agents
Thinking about building a real estate team? It’s a big step that can grow your business and free up your time, but only if you have a solid plan. Let’s get started on learning how to build a real estate team!
April 3, 2024