Real Estate Marketing Automation, Powered by Direct Mail.
Real estate marketing automation software from Wise Pelican. Workflows lets you build the full direct mail campaign upfront, then sends each postcard automatically based on the audience and timing you choose. That means your real estate marketing keeps working in the background, helping you stay visible and create more leads and listings.
Build Your First WorkflowHow Wise Pelican Workflows Automates Your Real Estate Direct Mail
Build your campaign once, then let Workflows handle each mailing automatically based on the audience, postcards, and timing you choose.
What Happens After You Activate
Once activated, Wise Pelican follows the sequence you created and automatically sends each postcard based on the timing you set.
Automate When Every Postcard Goes Out.
Keep your marketing consistent and make important dates easier to act on. Workflows automatically send recurring and contact-specific mailings based on your schedule, creating more chances to reconnect, generate leads, and uncover listing opportunities.
Wait Between Mailings
Set a delay in days, weeks, or months to control the pace of your campaign.
Mail on a Specific Date
Schedule a postcard for a seasonal campaign, event, or other date you choose.
Mail on Their Date
Use a birthday, home anniversary, or another date stored in Contacts to reach each person at the right time.
Repeat the Sequence
Send contacts back to the beginning and keep the campaign running after the final step.
One Workflow can run on the same schedule for everyone or follow a different date for every contact.
Build the Perfect Campaign for Your Audience
Create a different Workflow for each audience you market to, with its own postcards, timing, and repeat schedule.
Neighborhood Farming
Keep your farm receiving consistent market updates without rebuilding the campaign every quarter.
Past Client Follow-Up
Build the follow-up once so past clients continue hearing from you long after closing.
Seasonal Campaign
Plan your seasonal mailings ahead of time, then let Workflows send each postcard based on the timing you set without returning to create every campaign manually.
Manage Every Send, Cost, and Contact From One Place.
Automation should save time without giving up control. See the cost, track every contact, and manage each campaign from one place while Workflows handles the repetitive sends.
See the Cost Before You Activate
Watch the estimate update as you build your Workflow, so you know the cost before anything is sent.
Track Every Contact
See where each person is in the Workflow, what they have received, and what is scheduled next.
Pause or Resume When You Need To
Stop an active campaign when needed and continue without losing its progress.
Avoid Duplicate Sends
When multiple lists feed the same Workflow, overlapping contacts are enrolled only once.
New Contacts Can Enter the Campaign Automatically.
Connect a Workflow to a dynamic Segment in Contacts, and the audience does not have to stay fixed. As new contacts begin matching your Segment criteria, they can enter the Workflow automatically and start receiving the campaign you already built.
- 1
New contact matches
A new person fits your Segment rules.
- 2
Joins the Segment
Contacts adds them automatically.
- 3
Enters the Workflow
They step into the campaign you built.
- 4
Starts receiving mail
Postcards go out on your schedule.
Your audience grows. The campaign is already running.
See What Happens When Your Marketing Keeps Working With Wise Pelican
See how real agents are using consistent direct mail to stay in front of their market, generate leads, and create more listing opportunities.
How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail
Bree Kruger - Great American Title
Biagio Lands 50 Listings & Earns $325K With Wise Pelican
Biagio Cerbelli - Assist-2-Sell
Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican
Ledeen Hangen - Really One Group
Real Estate Marketing Automation FAQs
Real estate marketing automation uses software to run your marketing on a set schedule without manual work each time. With Wise Pelican Workflows, you build a direct mail campaign once — choosing your audience, postcards, and timing — and each mailing goes out automatically, keeping you in front of your farm.
Yes. Wise Pelican Workflows is real estate marketing automation software built specifically for agents. It automates your direct mail: you set up the campaign once and Workflows handles the scheduled sends, so your postcards keep reaching your audience on their own.
You choose an audience, select your postcards, and set the timing — for example, waiting a set number of days between mailings or mailing on a specific date. Once you activate the workflow, Wise Pelican prints and mails each postcard automatically on schedule.
Yes. New contacts can enter an active workflow automatically, so they receive the campaign from the start without you rebuilding anything. Your audience grows while the campaign keeps running.
Build It Once. Keep Your Direct Mail Working.
Create the audience, build the campaign, and let Wise Pelican Workflows handle the scheduled sends that come next.