Ledeen Hangen built her early career working primarily with buyers. But as her business grew, she found herself wanting more balance — and more control. What she needed was a steady stream of listings. That’s when she decided to sign up for a Wise Pelican Subscription and started mailing postcards to a local farm area every month. The result? A powerful shift from buyer-heavy business to listing machine—with 14 listings and over $150,000 in commissions generated.
🧩 The Challenge
For years, Ledeen’s primary focus was on buyers—but that often meant longer transaction times, more uncertainty, and less predictability. She wanted to establish herself in a geographic farm and attract seller clients, but she needed a way to stay top-of-mind in a saturated market.
She knew that consistency was key—and that meant finding a marketing partner who could help her show up reliably and professionally, month after month.
“Once I got that first listing, the rest followed. I mailed consistently, and suddenly I had a presence.”
Ledeen Hangen, Realty One Group
♟️ The Wise Pelican Strategy
Ledeen found Wise Pelican and launched a direct mail campaign to a local neighborhood of around 1,200 homes. She used Wise Pelican’s 🚀 Express Editor to design personalized postcards and made sure each one had a clear, compelling call to action.
What made the difference? Mailing Automated Seller Valuation postcards. These postcards include a QR code that takes recipients to a home valuation page tailored just for them. This gave curious homeowners a quick and easy way to see what their home was worth—and to reach out.
Her strategy wasn’t about one-off efforts. It was built on consistent, monthly mailings, keeping her brand and message fresh in the minds of local homeowners.
🎉 The Results
Within her first year of consistent mailing, Ledeen secured her first listing, more followed—and the neighborhood began to see her as the area expert. Her consistent presence turned into real business results:
- 🏘️ 14 listings directly tied to her mailing campaign
- 💸 660% Return On Investment
- 🎯 One neighborhood. One postcard per month. Zero guesswork.
“I would not be where I am today had it not been for Wise Pelican and their guidance.”
Ledeen Hangen, Realty One Group
🛠️ Wise Pelican in Action
For Ledeen, Wise Pelican offered more than just printing and mailing. It gave her the tools and structure to execute a long-term marketing strategy without having to manage it daily.
Features for Success
- The Express Editor made it quick and easy to personalize each postcard and align with her brand style
- The Set It and Forget It Subscription Plan ensured consistent outreach without the need for daily oversight
- Home Valuation postcards with QR codes provided a simple way for homeowners to engage and request valuations
“I’ve increased double fold my business—triple actually.”
Ledeen Hangen, Realty One Group
Ready to Grow Your Listings Like Ledeen?
Whether you’re starting from scratch or looking to take your farming to the next level, Wise Pelican makes it simple. With customizable templates, automated mailing schedules, and subscription plans tailored to your business, you can build a consistent presence that gets results—just like Ledeen did.
