PowerDesigner

Power Without Complexity.
Design Without Compromise.

PowerDesigner is designer-built real estate design software for agents who mail: powerful enough to handle the production details, intuitive enough to keep them out of your way. Apply your Brand Kit, select an MLS listing, add Automated Seller Valuation, and mail a polished postcard, brochure, or letter in minutes, not hours.

An all-in-one editor built to make the powerful parts feel easy.

PowerDesigner editor pulling MLS listing photos and details into a real estate postcard

See How PowerDesigner Takes Your Mailer From Template to Mail-Ready.

Precision Tools to Brand, Build and Mail, Effortlessly.

PowerDesigner brings the essential parts of real estate direct mail into one intelligent design space. Marketing stays polished, branding stays consistent, and production stays efficient — so more of your time is focused on leads, listings, and closings.

Brand Kit

Apply your saved headshot, logos, colors, fonts, contact details, license info, brand copy, and MLS ID. Built for fast, consistent personalization.

Brokerage Branding

Select a brokerage and bring its saved colors, logos, fonts, and information into the template. Maintain corporate standards with ease.

MLS Listings

Pull listing photos and property details into supported fields without copying them across by hand. Less manual work. More time back.

Automated Seller Valuation

Add a unique QR code that gives homeowners a free valuation report and sends new responses to your Contacts.

Drag-and-Drop Canvas

Move, resize, layer, group, and style images and elements directly in the editor. Intuitive control without the complexity.

Sections

Save sections you want to reuse and add them to other templates, or choose from pre-loaded sections. Your best content, ready to go.

Complete Design Toolkit

Work with text, photos, shapes, icons, lines, charts, tables, image grids, and more. Creative flexibility, all in one place.

Precision Tools

Smart guides, snapping, alignment, spacing, layers, shortcuts, and zoom to keep every element in place. Fine-tune with confidence.

From First Edit to Mailbox in Four Focused Steps.

PowerDesigner brings the entire real estate design and mailing process into one streamlined workflow. We handle the heavy lifting behind the scenes so you can create polished, consistent marketing faster — and get back to leads, listings, and closings.

Step 1 of 4

Start Your Way

Open a ready-made template, continue working on a saved design, or design from a blank canvas.

Your Brand, Built In and Ready to Go.

Set your brand up once, then make any template unmistakably yours — with one click. Just like magic.

Building your PowerDesigner Brand Kit — brokerage, colors, and fontsBuild your Brand Kit

The Brand Kit

Add your name, contact details, license info, MLS ID, headshot, logos, colors, fonts, and brand copy once. Apply it to a template and PowerDesigner fills the matching fields across the design automatically.

Brokerage Branding

Search the Brokerage Library, select your brokerage, and apply its logos, colors, and fonts without rebuilding the layout. The identity changes — the design stays intact.

Personal branding applied to the mailerPersonal brand
Agent 1's branding applied to the mailerAgent 1

Multiple Agent Profiles

Save multiple agent profiles so a marketing manager or brokerage team can move between agents without rebuilding individual mailers. Select the profile, apply the branding, and deliver every campaign with consistency.

Multiple kits
Consistency
Mail in minutes

Bring MLS Listings Straight Into the Design With Auto-Fill.

Connect your MLS, choose a property, and PowerDesigner’s MLS auto-fill populates its photos and listing details into supported fields. For proof-of-production postcards and listing-driven mailers, the information is ready when you are — keeping you consistent all year round.

  • Find the Right Listing Faster

    Search by agent or property. Your saved MLS ID helps bring your own listings to the top faster.

  • Populate the Design in Seconds

    Select a property and bring its photos and listing details directly into the supported fields in the design.

  • Fine-Tune Every Listing

    Drag photos into place and reorder properties. Add up to four properties to supported postcard designs, then swap images as needed.

Instant Lead-Gen Built Into Each Mailer.

Automated Seller Valuation gives your mailer a valuable next step. Each postcard carries a unique QR code that leads to a free valuation report for a homeowner’s property and sends new responses to Contacts.

  • Give homeowners a reason to scan with a free valuation for their property.
  • Uncover potential sellers from the audience you are already mailing.
  • Capture submitted contact details so you know which homeowners requested a valuation.
  • Create a natural opening for listing conversations while the homeowner is thinking about their property's value.
PowerDesigner adding an Automated Seller Valuation QR code to a postcard's back

The Magic Is What You Get Back

PowerDesigner brings your brand, MLS listings, lead generation, powerful design tools, and print production together in one seamless real estate marketing workflow.

But the real magic is what all that efficiency gives back to you: time. Time to follow up with leads, meet with clients, pursue new listings, close deals, and spend more of your day doing the parts of real estate you actually love.

Frequently Asked Questions

Quick answers, no fluff.

PowerDesigner is a designer-built editor designed to get real estate mailers out faster. Apply your Brand Kit and MLS listing, and it automatically fills the template with your branding, contact details, property information, and photos—giving you a polished starting point you can customize down to the last detail.

Loved by Real Estate Agents

Thousands of agents design and mail with Wise Pelican. Here’s what they have to say.

Cigdem Agus, Optimar International Realty
Realtor®
Cigdem Agus
Optimar International Realty

Excellent quality, always on time

I've been using Wise Pelican for my real estate marketing, and I couldn't be happier! Their printing quality is excellent, the calendar postcards arrived on time, and their platform is easy to use. Highly recommend for any REALTOR® looking to level up their marketing!

Verified review
Chris Pinkston, Texas Ally Real Estate Group
Realtor®
Chris Pinkston
Texas Ally Real Estate Group

My 100% go-to for 3+ years

Outstanding Mailing Service!!! As a Realtor who works on getting the best marketing and property exposure, Wise Pelican is 100% go-to — for over 3 years now. And outstanding customer service!!!!

Verified review
Jeanne Behrendt, eXp Realty
Realtor®
Jeanne Behrendt
eXp Realty

Easy — and fun — to create

I love using Wise Pelican for our real estate marketing. The website is easy to navigate, and it's FUN to create invitations, thank yous, and homes-for-sale marketing pieces. I had a little trouble layering photos today, and Raffy came to the rescue — he fixed me up in a snap!

Verified review
Ledeen Hangen, Realty One Group
Realtor®
Ledeen Hangen
Realty One Group

It increased my sales

Wise Pelican has been amazing. They deliver on time with a quality product and have a web-based account that is great for seeing the marketing results. I have increased my sales and have become a listing agent due to Wise Pelican.

Verified review
Zoe Ann Viccaji, Pure Realty
Realtor®
Zoe Ann Viccaji
Pure Realty

Quality that exceeds the rest

Love Wise Pelican! I'm a musician and a realtor and it's great for my farming and sending out postcards that I design myself. I have tried other services and their quality exceeds the others. Whenever I have a question, their support team helps immediately.

Verified review
Lisa Malservisi Cornillot, RE/MAX
Realtor®
Lisa Malservisi Cornillot
RE/MAX

They nailed exactly what I envisioned

They were very helpful in helping me create the postcard that I envisioned. Even though they didn't initially have the template I was looking for, within one day they provided a couple of choices for me at no extra cost. I will definitely be using Wise Pelican again.

Verified review
Cigdem Agus, Optimar International Realty
Realtor®
Cigdem Agus
Optimar International Realty

Excellent quality, always on time

I've been using Wise Pelican for my real estate marketing, and I couldn't be happier! Their printing quality is excellent, the calendar postcards arrived on time, and their platform is easy to use. Highly recommend for any REALTOR® looking to level up their marketing!

Verified review
Chris Pinkston, Texas Ally Real Estate Group
Realtor®
Chris Pinkston
Texas Ally Real Estate Group

My 100% go-to for 3+ years

Outstanding Mailing Service!!! As a Realtor who works on getting the best marketing and property exposure, Wise Pelican is 100% go-to — for over 3 years now. And outstanding customer service!!!!

Verified review
Jeanne Behrendt, eXp Realty
Realtor®
Jeanne Behrendt
eXp Realty

Easy — and fun — to create

I love using Wise Pelican for our real estate marketing. The website is easy to navigate, and it's FUN to create invitations, thank yous, and homes-for-sale marketing pieces. I had a little trouble layering photos today, and Raffy came to the rescue — he fixed me up in a snap!

Verified review
Ledeen Hangen, Realty One Group
Realtor®
Ledeen Hangen
Realty One Group

It increased my sales

Wise Pelican has been amazing. They deliver on time with a quality product and have a web-based account that is great for seeing the marketing results. I have increased my sales and have become a listing agent due to Wise Pelican.

Verified review
Zoe Ann Viccaji, Pure Realty
Realtor®
Zoe Ann Viccaji
Pure Realty

Quality that exceeds the rest

Love Wise Pelican! I'm a musician and a realtor and it's great for my farming and sending out postcards that I design myself. I have tried other services and their quality exceeds the others. Whenever I have a question, their support team helps immediately.

Verified review
Lisa Malservisi Cornillot, RE/MAX
Realtor®
Lisa Malservisi Cornillot
RE/MAX

They nailed exactly what I envisioned

They were very helpful in helping me create the postcard that I envisioned. Even though they didn't initially have the template I was looking for, within one day they provided a couple of choices for me at no extra cost. I will definitely be using Wise Pelican again.

Verified review