Tips for Just Sold Postcards

Whether you officially sold a listing, or closed on a home for your buyer’s client, it’s a great feeling! However, once you celebrate, this is a great opportunity to reach out to homeowners in your real estate farm and let them know you just sold a home.

Our real estate-focused Just Sold postcards make it easy to send full-color, high-gloss 6×9 postcards with details including the closing price, number of bedrooms and bathrooms, square footage, featured photos, and a brief description of your listing.

Here are a few of our top tips for sending Just Sold Postcards

Use High-Quality Images (headshot, listing photos, etc.)

High Quality Listing Photos

No matter how beautiful your postcard design is, poor-resolution photos will damper the professionalism of your postcards. The higher resolution (300 dpi minimum) of the images, the better.

In addition to choosing high-quality images, select the best 3-4 listing photos, with the best image being the largest photo on the postcard. These steps will maximize the visibility of your just listed postcards.

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Include a client testimonial

Client testimonials are a great way to showcase your past successes as a Realtor. In fact, 89 percent of consumers read reviews before making a purchase. This is especially true of real estate, where transactions are in the 6- or 7-figures; prospects will want to work with an agent they can trust.

Ideally, the client testimonial you include on your real estate postcards will be a client you recently worked with in the area. If they are a prominent person in your community (e.g. PTA board member, Chamber of Commerce member, etc.), even better!

Utilize a Strong Call-to-Action

You can be the best real estate agent in your state, but if your call-of-action doesn’t create urgency, your Just Sold postcards will not be as effective.

Great examples of strong CTAs include “Call Me for a Free Home Valuation” and “Text Me Your Home Selling Price!”

Be Specific with your Mailing List

As tempting as it may be to send your Just Sold postcards to the largest potential audience or through EDDM, biggest is not always best. The key to mailing postcards is to mail them to subdivisions in the area of your listing; people who have a vested interest in the listing price and market conditions in their neighborhood.

If you don’t have access to a specific mailing list, Wise Pelican can help. For a flat per-address fee, we can help you target the ideal mailing list for your just listed and additional postcards. 

Check out our Mailing List Builder page for more information.

Postcards You Can Send After Just Sold Postcards

Once you send out your first batch of postcards, we suggest sending monthly postcards until you get a new listing in the area. We offer a variety of real estate farming postcards to choose from.

There are also a variety of other postcards you can send even if you don’t have a listing, such as:

Automated Seller Valuations

Automated Seller Valuations

Market Update Postcards

Market Update Postcards

Cocktail Postcards

Cocktail Recipe Postcard Template

Recipe Postcards

Fun Recipe Postcard Template

Holiday Postcards

Easter Postcard Templates

Coloring/Contest Postcards

Coloring Postcard Template

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Choose Wise Pelican for Your Real Estate Postcards

Our postcards are designed specifically for real estate agents by real estate agents, and we have seen a variety of success stories from Wise Pelican users! Get started with your Just Sold postcards by logging in or signing up for a Wise Pelican account today!

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