Just Sold Postcards: Tips for REALTORS

Just Listed and Just Sold postcards are an effective marketing tool that real estate agents use to promote their recent sales and showcase their success to potential clients. In real estate, showcasing your sales record is critical to building trust and credibility with potential clients. Here’s a comprehensive guide on how to use real estate Just Sold postcards. Just Sold postcards can be an excellent addition to your prospecting and marketing efforts.

Whether you officially sold a listing, or closed on a home for your buyer’s client, it’s a great feeling! However, once you celebrate, this is a great opportunity to reach out to homeowners in your real estate farm and let them know you just sold a home.

Our real estate-focused Just Sold postcards make it easy to send full-color, high-gloss 6×9 postcards with details including the closing price, number of bedrooms and bathrooms, square footage, featured photos, and a brief description of your listing.

Here are a few of our top tips for sending Just Sold Postcards

Use High-Quality Images on Just Sold Postcards

No matter how beautiful your postcard design is, poor-resolution photos will damper the professionalism of your postcards. The higher resolution (300 dpi minimum) of the images, the better.

In addition to choosing high-quality images, select the best 3-4 listing photos, with the best image being the largest photo on the postcard. These steps will maximize the visibility of your just listed postcards.

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Include a client testimonial

Client testimonials are a great way to showcase your past successes as a Realtor. In fact, 89 percent of consumers read reviews before making a purchase. This is especially true of real estate, where transactions are in the 6- or 7-figures; prospects will want to work with an agent they can trust.

Ideally, the client testimonial you include on your real estate postcards will be a client you recently worked with in the area. If they are a prominent person in your community (e.g. PTA board member, Chamber of Commerce member, etc.), even better!

Utilize a Strong Call-to-Action

You can be the best real estate agent in your state, but if your call-to-action doesn’t create urgency, your Just Sold postcards will not be as effective.

Great examples of strong CTAs include “Call Me for a Free Home Valuation” and “Text Me Your Home Selling Price!”

Be Specific with your Mailing List

As tempting as it may be to send your Just Sold postcards to the largest potential audience or through EDDM, biggest is not always best. The key to mailing postcards is to mail them to subdivisions in the area of your listing; people who have a vested interest in the listing price and market conditions in their neighborhood.

If you don’t have access to a specific mailing list, Wise Pelican can help. For a flat per-address fee, we can help you target the ideal mailing list for your just listed and additional postcards. 

Check out our Mailing List Builder page for more information.

Why Use Just Sold Postcards?

Just Sold postcards allow real estate agents to demonstrate their expertise, experience, and sales record to their potential clients. These postcards serve as a testimonial of your performance, providing concrete evidence of your ability to successfully close sales. Real estate is a relationship-based industry, and building trust with potential clients is essential. Just Sold postcards can help to establish that trust by demonstrating your ability to close sales, even in a challenging market.

Moreover, Just Sold postcards can help you reach a large pool of potential clients in a cost-effective manner. You can target specific areas where you have recently sold a property, increasing the chances of attracting potential clients who live in that area. Additionally, Just Sold postcards are a great way to keep your name and brand in front of potential clients, increasing the chances of them remembering you when they are ready to buy or sell a property.

When to Send Your Just Sold Postcards

Timing is crucial when it comes to sending Just Sold postcards. You want to send these postcards as soon as possible after the sale has closed, while the sale is still fresh in the minds of potential clients. Additionally, it’s essential to send these postcards on a regular basis to keep your name and brand in front of potential clients.

Who to Target with Your Just Sold Postcards

When it comes to targeting potential clients with your Just Sold postcards, there are several different strategies you can use. Here are some of the most effective methods:

  1. Neighborhoods: Target specific neighborhoods where you have recently sold a property. These potential clients are more likely to be interested in your services since they live in the area.
  2. Past clients: If you have worked with clients in the past who have moved or are looking to buy or sell another property, reach out to them with your Just Sold postcards.
  3. Prospects: If you have a list of potential clients who have expressed interest in your services, reach out to them with your Just Sold postcards.
  4. Referral partners: Reach out to your referral partners, such as mortgage brokers and other real estate agents you might be interested in recruiting to your team, with your Just Sold postcards.

Postcards You Can Send After Just Sold Postcards

Once you send out your first batch of postcards, we suggest sending monthly postcards until you get a new listing in the area. We offer a variety of real estate farming postcards to choose from.

There are also a variety of other postcards you can send even if you don’t have a listing, such as:

Automated Seller Valuations

Market Update Postcards

Cocktail Postcards

Recipe Postcards

Holiday Postcards

Coloring/Contest Postcards

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Choose Wise Pelican for Your Real Estate Postcards

Our postcards are designed specifically for real estate agents by real estate agents, and we have seen a variety of success stories from Wise Pelican users! Get started with your Just Sold postcards by logging in or signing up for a Wise Pelican account today!

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