Just Listed Postcards: Tips for REALTORS

When a real estate agent lists a home for sale, a Just Listed postcard is a great way to share this listing with the rest of the neighborhood. Our real estate-focused Just Listed postcards make it easy to send full-color, 6×9 postcards with details including the listing price, number of bedrooms and bathrooms, square footage, featured photos, and a brief description of your listing.

Here are a few of our top tips for sending Just Listed Postcards

Use High-Quality Images on Your Just Listed Postcards

No matter how beautiful your postcard design is, poor-resolution photos will damper the professionalism of your postcards. The higher resolution (300 dpi minimum) of the images, the better.

In addition to choosing high-quality images, select the best 3-4 listing photos, with the best image being the largest photo on the postcard. These steps will maximize the visibility of your just listed postcards.

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Include a client testimonial

Client testimonials are a great way to showcase your past successes as a Realtor. In fact, 89 percent of consumers read reviews before making a purchase. This is especially true of real estate, where transactions are in the 6- or 7-figures; prospects will want to work with an agent they can trust.

Ideally, the client testimonial you include on your real estate postcards will be a client you recently worked with in the area. If they are a prominent person in your community (e.g. PTA board member, Chamber of Commerce member, etc.), even better! Include these types of client testimonials on all postcards including just listed postcards, just sold postcards, market update postcards, and automated seller valuation postcards.

Be Specific with your Mailing List

As tempting as it may be to send your just listed postcards to the largest potential audience or through EDDM, biggest is not always best. The key to mailing postcards is to mail them to subdivisions in the area of your listing; people who have a vested interest in the listing price and market conditions in their neighborhood.

If you don’t have access to a specific mailing list, Wise Pelican can help. For a flat per-address fee, we can help you target the ideal mailing list for your just listed and additional postcards. 

Check out our Mailing List Builder page for more information.

Postcards You Can Send After Just Listed Postcards

Once you send out your first batch of postcards, we suggest sending a postcard for every step of the transaction, including Under Contract postcards and Just Sold postcards.

There are also a variety of other postcards you can send even if you don’t have a listing, such as:

Automated Seller Valuations

Market Update Postcards

Cocktail Postcards

Recipe Postcards

Holiday Postcards

Coloring/Contest Postcards

Choose Wise Pelican for Your Real Estate Postcards

Our postcards are designed specifically for real estate agents by real estate agents, and we have seen a variety of success stories from Wise Pelican users! Get started with your just listed postcards by logging in or signing up for a Wise Pelican account today!

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