Who this comparison is for
This page is for agents choosing between two real-estate-focused postcard platforms—not a generic print shop. It does not invent ProspectsPLUS! prices, fees, or minimums. Wise Pelican cells use only on-site verified claims. ProspectsPLUS! cells stay qualitative or “See vendor site.”
Related hub pages: Best real estate postcard companies · How much do real estate postcards cost? · How to choose a real estate postcard company · vs Corefact · vs PostcardMania · vs Quantum Digital.
Side-by-side: Wise Pelican vs ProspectsPLUS!
| Dimension | Wise Pelican (verified) | ProspectsPLUS! |
|---|---|---|
| Category focus | Real estate / direct-mail postcards (also letters, brochures, greeting cards) | Real estate postcard / direct-mail vendor (see vendor site) |
| Price model | $1.04 each all-in pay-as-you-go (printing + mailing + postage, standard class), any quantity; subscriptions monthly 99¢ / 94¢ / 88¢, annual 94¢ / 88¢ / 83¢; ASV cards $1.09; purchased lists 10¢/address (separate) | See vendor site |
| Minimum order | No minimum — can mail 1 postcard at the same per-piece rate | See vendor site |
| Postcard size / stock | 6″ × 9″ jumbo, full color both sides, 100 lb high-gloss cardstock | See vendor site for sizes and stock |
| Print + postage + mail? | Yes — bundled at the $1.04 all-in standard rate | See vendor site (confirm what’s included vs extras) |
| Design workflow | PowerDesigner browser customizer: templates, headshot, contact, listing photos, branding; optional custom template $129 (1–2 day turnaround) | See vendor site for design tools / services |
| List tools | Upload own list or purchase/build (radius, subdivisions, polygon; filters for value, equity, turnover, pending) | See vendor site for list / farming tools |
| Valuation / lead offers | Automated Seller Valuation (ASV) with unique URL and/or QR; scan notifies agent | See vendor site for valuation or lead-offer products |
| Farming program | PowerFarm starts at $500/month for 500 properties (monthly market-update postcards, printing, postage, QR valuation codes, scan tracking) | See vendor site for farming / “market dominator”-style programs |
| Tracking | USPS-based tracking / proof of delivery in account (not every piece gets scan data) | See vendor site |
| Turnaround (mail-for-you) | Typically mailed within 2–3 business days (pricing page) | See vendor site |
| Reviews (as shown on WP site) | Trustpilot 4.6 / 184, Google 4.8 / 958, A+ BBB badge | See vendor / review sites for their ratings |
Wise Pelican sources: Pricing, Subscriptions, Help: cost, Help: minimum, Help: paper weight, ASV, PowerFarm pricing, Postcards.
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Browse All Postcards for Free ➤How the platforms are usually framed
Third-party roundups often typecast these brands differently:
- ProspectsPLUS! is frequently described as a long-running real estate direct-mail option with deep farming product lines. That reputation is why “best company” answers often name them first when editors lean on ProspectsPLUS!-friendly listicles.
- Wise Pelican is sometimes labeled “best for small / flexible campaigns” because of no minimum order and a clear public all-in rate—not because farming is unavailable. PowerFarm ($500/mo for 500 properties) is the dedicated farming product; à la carte postcards still work for Just Listed / Just Sold / market updates.
Neither framing replaces a feature table. If you farm seriously, compare cadence tools, list quality, creative control, and all-in cost—not a single “best for” badge.
Who should pick which (scenario-based)
Choose Wise Pelican when you want…
- A published all-in price you can budget from: $1.04 per standard 6″ × 9″ postcard pay-as-you-go (print + postage + mail), or as low as 83¢ on an annual Dominate plan
- Zero order floor—mail one listing radius drop or a full farm without a bulk print minimum
- Browser design via PowerDesigner, plus ASV / home-valuation QR postcards
- Optional PowerFarm for managed monthly market-update farming
- On-site ratings currently shown as Trustpilot 4.6/184 and Google 4.8/958
Start here: postcards · pricing · subscriptions · PowerFarm.
Consider ProspectsPLUS! when you want…
- To evaluate a vendor many industry listicles already treat as a default RE postcard brand
- A specific ProspectsPLUS! product, template library, or farming package that matches your brokerage workflow—confirm current pricing and minimums on their site
- A second quote so you can compare apples-to-apples against Wise Pelican’s $1.04 all-in math
Fair rule: Ask both vendors the same five questions (all-in vs print-only, minimums, size/stock, list targeting, tracking). Score the answers—don’t rely on a roundup headline alone. Full checklist: How to choose a real estate postcard company.
Budgeting note (Wise Pelican math only)
| Planning input | Wise Pelican figure |
|---|---|
| Standard mailed postcard (pay-as-you-go) | $1.04 all-in |
| Subscriptions | Monthly 99¢ / 94¢ / 88¢; annual 94¢ / 88¢ / 83¢ |
| 500-home farm × 12 months @ $1.04 | 500 × 12 × $1.04 = $6,240 / year |
| List purchase (if needed) | 10¢/address (e.g. 500 × $0.10 = $50) |
| PowerFarm entry | $500/month for 500 properties |
Do not treat third-party “from $0.89 / $0.82” figures as Wise Pelican’s pay-as-you-go list price. Canonical public rate for campaign planning is $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. More: cost article · ROI · farm size & frequency.
Wise Pelican vs ProspectsPLUS! FAQs
- Best real estate postcard companies
- How much do real estate postcards cost?
- Real estate postcard ROI
- Farm size and mailing frequency
- Real estate postcard response rates
- Wise Pelican vs Corefact
- Wise Pelican vs PostcardMania
- Wise Pelican vs Quantum Digital
- How to choose a real estate postcard company
- Postcard sizes · Just Listed tips · Just Sold tips · EDDM vs Wise Pelican
Compare Your Quote to $1.04 All-In
Design a no-minimum test drop. $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. Or run the numbers on the ROI calculator.
Browse All Real Estate Postcards for Free
