How Melanie Kramer Generates $200K+ a Year With Consistent Direct Mail

The Agent

• •Name: Melanie Kramer
• •Company: Kramer Consulting Group, Keller Williams
• •Location: Coastal Georgia
• •Specialty: Repeat & referral-driven team farming

👋 Meet Melanie Kramer

Melanie Kramer generates $200K+ a year with Wise Pelican, while its mailings support more than 50% of her team's yearly listings.

With 20 years in real estate, Melanie has built a business heavily driven by relationships, with around 80% of her business coming from repeat and referral clients.

Wise Pelican helps her stay front and center with those clients through consistent, repeatable mailings that have become a core part of her team's marketing system.

And with her small Coastal Georgia team selling 120+ homes a year, that consistent connection helps keep an already successful business moving.

🧩 The Challenge

Melanie wasn't struggling with low listing volume. She already had an established business.

The challenge was making it easier for her team to consistently stay in touch with the clients and contacts they had worked so hard to build relationships with.

She needed a system her staff could learn quickly, repeat month after month, and use across different audiences without making every mailing a complicated project.

Wise Pelican gave her a simpler way to turn regular direct mail into an ongoing part of the team's touch system.

♟️ The Wise Pelican Winning Strategy

Melanie treats direct mail as a long-term strategy, not a one-and-done campaign.

Her team uses Wise Pelican to consistently reach past clients and their database, while also expanding into geographic farming.

Depending on the campaign, they can target an entire database, a specific town, one neighborhood, a micro area, or a ZIP code.

That flexibility lets Melanie keep the strategy focused without adding unnecessary work for her team.

And consistency is non-negotiable.

Her advice to other agents is simple: commit to the strategy for at least a year before deciding whether it works.

🎯 The Results

For Melanie, Wise Pelican is not a one-off campaign. It is a core part of the system her team uses to stay connected with past clients, generate repeat business, and remain top of mind.

• 💰 $200K+ generated per year with Wise Pelican
• 🏡 Wise Pelican mailings support more than 50% of yearly listings
• 🤝 80% of her business comes from repeat and referral clients
• 📈 120+ homes sold per year
• 📬 Several years of consistent Wise Pelican mailing

That's what long-term consistency can build: marketing homeowners don't simply receive, but actually remember and look forward to.

🛠️ Features for Success

Melanie values Wise Pelican because it makes consistent direct mail easier for both her and her team. Custom design is one of her favorite features because it removes another task from her plate. For a busy team, that ease matters. Instead of building every campaign from scratch, they can focus on choosing who they want to reach and keeping the touches consistent.

• ✓Custom postcard design lets her send an idea and have the creative handled for her
• ✓Easy audience targeting helps the team mail to neighborhoods, micro areas, ZIP codes, towns, or their full database
• ✓Ready-to-use templates make it simple to get another touchpoint out quickly
• ✓Geographic farming tools help the team expand beyond its existing database
• ✓Automated Seller Valuation Postcards added to their newer neighborhood farming strategy
• ✓Simple implementation makes recurring campaigns easier for staff to manage