Episode 7: AI is Changing Real Estate! Here's How
In this episode, Geoff and Dylan dive into how AI is reshaping software development, automation, and real estate marketing. From vibe coding and machine learning to predictive marketing models and automated workflows, the conversation explores how Wise Pelican is using AI to build faster, improve client experience, and help agents market more effectively.
In this episode, we cover
- ✓What "vibe coding" is and how AI is changing the way software is built
- ✓How Wise Pelican is using AI automations to improve productivity and development speed
- ✓Why AI-assisted coding has become a major shift across the software industry
- ✓Geoff and Dylan's perspective on where AI development is headed next
- ✓How Wise Pelican is building predictive models to identify homes more likely to sell
- ✓The role of machine learning, property data, and automation in smarter direct mail marketing
- ✓How AI can help improve client experience by automatically identifying and fixing issues faster
- ✓What AI means for real estate agents and why staying ahead of the technology matters
- ✓Practical advice for getting started with AI tools, experimentation, and automation
Guests
Geoff Lilienfeld
Founder & CEO, Wise Pelican
Geoff Lilienfeld is the Founder and CEO of Wise Pelican, a direct mail marketing platform built to help real estate agents generate consistent, scalable leads. On the Wise Pelican Podcast, Geoff brings his background in accounting, entrepreneurship, and consulting to provide expertise on building systems that drive growth and deliver real value.
Geoff and his wife and business partner, Andrea, built a successful real estate team, the Kay-Grant Group, through a focus on customer experience, smart systems, and innovative marketing. Recognizing a gap in how agents stayed in touch with their audience, Geoff founded Wise Pelican to provide a data-driven approach to direct mail.
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See how agents across the country are using consistent direct mail to generate listings, build their farms, and grow their business.
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