Match the format to your message
Real Estate Direct Mail
Choose a postcard for a quick neighborhood announcement, a letter for a more personal introduction, or a brochure for a detailed property story. Build your audience and let Wise Pelican handle printing and mailing.
Postcards: $1.04 each
Postcard price shown. Letters and mailed brochures have separate pricing. Mailing list purchases and custom design services are additional.
- Customize templates with your branding
- Upload your own list or build a neighborhood list
- Printing, postage, and mailing included for postcards
Compare Real Estate Direct Mail Formats
The right format depends on how much you need to say and who you want to reach. These public product pages show examples and format-specific details. Follow the pricing guide below for the cost of each format.
Build a Campaign Around a Clear Job
Choose the recipients
For a recent sale or listing, start with the surrounding neighborhood. For relationship mailings, use your sphere or past-client list. Upload contacts you already have or use the list builder to select an area. Review who is included before ordering; purchased lists cost extra.
Choose the format and message
A postcard puts a short message in view without an envelope. A letter gives you space for a personal explanation and invitation to talk. A mailed brochure gives property photos and details more room. Keep each piece focused on one useful next step.
Set a budget and measure responses
Use the recipient count, per-piece price, and any list or design charges to budget the campaign. Give readers a clear phone number, landing page, or trackable link. Record inquiries and resulting conversations separately from mail delivery so you can judge outcomes.
Prepare a Real Estate Direct Mail Campaign
Define the campaign
Choose the audience, purpose, format, and budget. A listing announcement, a farm update, and a past-client mailing need different content.
Prepare the design and list
Create a free account, personalize your piece, and upload contacts or build a list. Preview the design and confirm the recipients.
Check the total and order
Review format-specific pricing, any list charges, and the final proof. Place your order when ready for printing, addressing, and mailing.
Frequently Asked Questions
Use a postcard when the message is brief and visual, a letter when you need a more personal explanation, and a brochure when property photos and details need more space. Choose the format for the reader and purpose, then compare the full campaign cost.
Wise Pelican direct mail pricing includes printing, postage, and mailing for the selected product. The postcard price appears above; letters and mailed brochures have their own prices. Purchased mailing lists and optional custom design services are separate.
Yes. Upload a list you already have, or use the mailing list builder to select addresses in a target area. Check the recipients before ordering so you understand who the mailing will reach.
Direct mail is addressed and mailed to the recipients on your list. Print & Ship orders are printed and shipped to you for distribution. Shipping a box of printed pieces to you does not include postage to individual recipients.
Use a campaign-specific link, QR-code destination, or phone number where practical, and record inquiries in your CRM. Track qualified conversations and purchases separately from delivery or scans. A response does not guarantee a listing or sale.
Prepare the Right Piece for Your Audience
Create a free account to explore designs, prepare your recipient list, and review format-specific pricing before ordering.
Create Your Free Account