Heather Werner Generates $180K in Return & 4 Listings From One Neighborhood With Wise Pelican
The Agent
- •Name: Heather Werner
- •Company: Real Broker
- •Location: Central Florida
- •Specialty: Neighborhood farming and consistent postcard marketing
👋 Meet Heather Werner
Heather Werner has generated $180,000 in return from her Wise Pelican mailings, along with four listings from one neighborhood alone.
For the past three years, she used consistent postcard mailings to keep her name and face in front of homeowners. She started from ground zero and built enough recognition to begin generating listings.
For Heather, it shows just how powerful staying top of mind can be.
🧩 The Challenge
For Heather, the challenge was staying top of mind in a real estate market that's constantly changing.
Markets shift between buyers and sellers, homeowners move at different times, and the person who isn't ready to list today could be ready months from now. Heather needed a way to stay visible throughout that entire cycle.
Consistent postcards gave her that opportunity. By showing up in homeowners' mailboxes week after week, she wasn't relying on a single touchpoint to make an impression. Her name, face, and brand kept appearing until that recognition started to build.
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“We've probably seen a return of about $180,000 with our Wise Pelican mailings.”
Heather Werner, Real Broker
♟️ The Wise Pelican Winning Strategy
Heather built her strategy around one thing: consistency.
Instead of mailing once and waiting for results, she keeps showing up. The physical postcard gives homeowners something tangible to hold onto while repeatedly putting Heather's face in front of the same audience.
That recognition doesn't always stop with the homeowner who receives the card. Heather has seen clients share her information with friends and contacts outside their immediate area, creating opportunities that extend beyond the original neighborhood and even beyond Central Florida.
Wise Pelican's Automated Seller Valuation Postcards add another layer. Homeowners scan a QR code to receive an estimated home valuation, while Heather receives their information on the back end, so she can identify homeowners actively thinking about their property's value and start a conversation, even when they're not ready to sell yet.
“I absolutely would recommend Wise Pelican to other people. It's user friendly, the designs are beautiful, and they're very quick with the mailers.”
Heather Werner, Real Broker
🎯 The Results
Heather's consistent mailing strategy has turned regular touches into measurable business.
- 💰 $180,000 in return from Wise Pelican mailings
- 🏡 4 listings generated from one neighborhood alone
- ⚡ First listing results in about 12 weeks
- 📬 Consistent weekly visibility with homeowners
- 🤝 Referral opportunities extending beyond her immediate market
The four listings are especially significant because Heather wasn't building on an established presence in that neighborhood. She started at ground zero and used consistent mailings to begin building recognition and generating business.
“Their designer templates are great because we always want to keep it fresh. We want to be catchy.”
Heather Werner, Real Broker
🛠️ Features for Success
For Heather, Wise Pelican doesn't just make consistent mailing possible, it makes it easier to turn that visibility into conversations. When a homeowner scans one of her seller valuation postcards, she gets an email notification and can see what they submitted, so she can follow up with homeowners showing real intent.
- ✓Professional designer templates help keep each mailing fresh and eye-catching
- ✓Automated Seller Valuation Postcards give homeowners an easy way to check their property's estimated value
- ✓QR code lead notifications alert Heather when homeowners engage
- ✓Lead information inside Wise Pelican helps her identify and follow up with potential sellers
- ✓Fast, user-friendly mailing makes it easier to stay consistent
✅ Ready to Turn Consistency Into Listings?
Heather started from zero in one neighborhood and has already generated four listings there alone. Across her Wise Pelican mailings, she estimates she's seen around $180,000 in return.
Her approach isn't complicated: choose your farm, keep showing up, and give homeowners a reason to remember you when the time comes to sell.
As Heather puts it: "Don't waste time, because if you're not doing it, somebody else is going to."
Wise Pelican gives you the designs, mailing tools, targeting, and lead-generation features to keep your farm moving without making direct mail harder than it needs to be.
Start Mailing Today
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Frequently Asked Questions
We take care of the entire direct mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list. Simply pick a professional design you like most, add your business information, and start mailing.
No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time.
Yes, we can send all the printed postcards directly to you if you prefer to distribute them yourself.
Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.
Once you finalize your design, we can have your postcards printed and mailed within 2-3 business days.
Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.
Simply sign up for free, choose a template or upload your design, and we'll take care of the rest. It's quick and easy to get started with Wise Pelican.
Ready to Get Started?
Take the first step in generating leads with postcards by creating a Free Account. Simply fill out the form and you will be able to browse all of our templates!
Still have a question? Feel free to reach out to us by chat, email, or phone.