Canonical pricing: $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. Pay-as-you-go is $1.04 all-in for a 6″ × 9″, 100 lb gloss postcard with no minimum. Monthly subscriptions are 99¢ / 94¢ / 88¢ (Starter / Growth / Dominate); annual is 94¢ / 88¢ / 83¢. Source: Subscriptions.
Who this guide is for
Agents who just took a listing and want a fast, repeatable mail playbook—buyers for the listing, and seller conversations with the neighbors. Related: Just Sold tips · farm size & frequency · postcard sizes · cost.
Just Listed checklist (do this every time)
| Step | Action |
|---|---|
| 1. Timing | Mail as soon as the listing is live on MLS (and any coming-soon rules in your market allow) |
| 2. Audience | Homeowners in a tight radius or the subdivision around the listing, plus your farm if it overlaps |
| 3. Creative | Just Listed headline + hero photo + address + beds / baths / price + your branding |
| 4. CTA | One clear ask: view the listing (QR / short URL), attend the open house, or get a home value |
| 5. Tracking | Unique QR, URL, or phone line so replies are countable (response rates) |
| 6. Follow-through | Plan the Just Sold card for the same list now so the story finishes (Just Sold tips) |
| 7. Fulfillment | Design → print → mail in one place; WP: 6″ × 9″, $1.04 all-in, no minimum |
Mail Just Listed Cards as Soon as MLS Goes Live
Browse Just Listed Postcards for Free ➤What to put on the card
Must-have
- Clear Just Listed (or New Listing / Coming Soon, where allowed) status
- One strong exterior or signature-room photo (300 dpi+); let it dominate the front
- Address (or neighborhood cue if the seller prefers)
- Key facts: list price, beds, baths, sq ft—scannable, not paragraphs
- Your name, photo/logo, phone, and brokerage information required in your market
- One CTA with a trackable path
Nice-to-have
- Open house date/time
- QR to the listing page or a home-valuation offer (ASV-style offers on Wise Pelican)
- One standout feature line (“Walk to [Park]”, “Pool + 3-car garage”)
- Back-side photo grid (2–4 images)
Avoid
- Cramming the full MLS remarks onto the card
- Multiple competing CTAs
- Small, dark, or phone-snapshot photos
- Mailing every door on the route when you want homeowners near the listing (EDDM vs WP)
Copy bank (short, editable)
Use as starting points—swap facts and add the compliance language your market and brokerage require.
- Classic: “Just Listed on [Street]. [Beds] bed · [Baths] bath · [Sq ft] sq ft · $[Price]. Scan to see every photo.”
- Open house: “New on the market in [Neighborhood]. Open house [Day] [Time] at [Address]. Stop by—or text [Number] for a private tour.”
- Neighbor as buyer scout: “Know someone who’d love living near you? [Address] just hit the market. Share this card or call [Name].”
- Seller curiosity: “Your neighbor just listed. Wondering what your home is worth in today’s market? Scan for a free valuation.”
- Feature-led: “Just Listed: [Standout feature] in [Neighborhood]. $[Price]. Details at [short URL].”
- Farm continuity: “Just Listed in your neighborhood—watch for the Just Sold card. Want this month’s market update? Text [Number].”
Design in PowerDesigner with Just Listed templates (headshot, listing photos, branding drop in): postcards · Just Listed postcards.
Who to target
| Audience | Why |
|---|---|
| Homes within a tight radius / same subdivision | Neighbors are both buyer referrers and future sellers |
| Your active farm (if it overlaps) | Shows activity; reinforces your name (farm size & frequency) |
| Renters / move-up pockets nearby (if your list supports it) | Potential buyers for the listing |
| Past clients in the area | Referral source and social proof |
Lists: upload your own or build/purchase by radius, subdivision, or polygon (WP lists 10¢/address, separate from the postcard price) — mailing lists.
Timing and the Just Listed → Just Sold sequence
- Just Listed drop as soon as the listing is live
- Optional open house or price-improvement card if timing allows
- Just Sold to the same list after closing (Just Sold tips)
- Keep the pocket on a steady rhythm (many agents aim for about every 4–6 weeks) with market updates or ASV cards
Turnaround: Wise Pelican mail-for-you orders are typically mailed within 2–3 business days (pricing). Need cards in hand for an open house instead? Print-and-ship orders placed by 12pm Pacific print and ship same day (separate, unaddressed fulfillment mode—don’t mix up the two prices).
Budget (Wise Pelican math only)
| Planning input | Wise Pelican figure |
|---|---|
| Standard mailed 6″ × 9″ postcard | $1.04 all-in (print + postage + standard-class mail) |
| First class (optional) | +23¢ = $1.27 |
| 250-home radius, Just Listed only | 250 × $1.04 = $260 |
| 250-home radius, Just Listed + Just Sold | 2 × $260 = $520 |
| List purchase (if needed) | 10¢/address (250 × $0.10 = $25) |
| Subscriptions (optional) | Monthly 99¢ Starter ($500/mo) / 94¢ Growth ($1,000/mo) / 88¢ Dominate ($3,000/mo); annual 94¢ / 88¢ / 83¢ — subscriptions |
Lead claim: $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. No minimum, no setup or small-order fee. ROI framing: postcard ROI · ROI calculator.
Comparing vendors? See the best real estate postcard companies.
Just Listed Postcard FAQs
A “Just Listed” headline, the address, key facts (price, beds, baths, sq ft), a strong photo, your branding, and one CTA such as “scan to see photos” or “get your home’s value.” Keep it scannable; the card should earn a click or call, not replace the listing page.
As soon as the listing is live on MLS (respecting any coming-soon rules in your market), so the card lands while the listing is fresh. With Wise Pelican, mail-for-you orders are typically mailed within 2–3 business days.
Homeowners near the listing—a tight radius or the same subdivision—plus your farm if it overlaps. Neighbors refer buyers and are often future sellers themselves.
Enough to cover the immediate neighborhood you can follow up with—often a few hundred homes. There is no minimum with Wise Pelican, so size the list to the pocket, not to a print run. More: farm size & frequency.
$1.04 each all-in (print + postage + standard-class mail) for standard 6″ × 9″ cards, no minimum. First class is optional at $1.27. Subscriptions go as low as 83¢ on an annual Dominate plan — subscriptions. Lists are 10¢/address if purchased. $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan.
6″ × 9″ jumbo: room for a hero photo, key facts, branding, and a CTA without crowding. Wise Pelican cards are full color both sides on 100 lb high-gloss stock — postcard sizes.
Yes. Mailing Just Sold to the same list after closing shows the result and gives neighbors a second reason to call. See Just Sold tips.
- Best real estate postcard companies
- How much do real estate postcards cost?
- Real estate postcard ROI
- Farm size and mailing frequency
- Real estate postcard response rates
- Wise Pelican vs ProspectsPLUS! · vs Corefact · vs PostcardMania · vs Quantum Digital
- How to choose a real estate postcard company
- Postcard sizes · Just Sold tips · EDDM vs Wise Pelican
Get the Card in Neighbors’ Mailboxes This Week
No minimum order. $1.04 pay-as-you-go; as low as 83¢ on an annual Dominate plan. Or run farm math on the ROI calculator.
Browse Just Listed Postcards for Free
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