Kirk Earns $100K and Lands 6 Listings in His First Year with Wise Pelican
The Agent
- •Name: Kirk Weingarten
- •Company: ROVI Homes
- •Location: Florida
- •Specialty: Local farming and relationship-based real estate
👋 Meet Kirk Weingarten
In just their first year farming with postcards, Kirk and his wife landed six listings, generated nearly $100,000 in commission, and became a recognized name in their community—turning casual conversations into real relationships.
After relocating to Florida from Massachusetts via California, they knew they had to get proactive. Instead of waiting to 'break in,' they began farming their own neighborhood, using postcards to quickly build trust in a tight-knit market.
🧩 The Challenge
Moving into a new market meant starting from scratch. Kirk and his wife needed to get their names out fast—and in a way that felt professional, consistent, and credible.
They understood that real estate is a long game, and building trust in the neighborhood wouldn't happen overnight. They needed a way to be seen—and remembered.
“In our first year farming with Wise Pelican, we landed six listings and brought in over $93,000 in commission—on a $400 mailing spend. That kind of return speaks for itself.”
Kirk Weingarten, ROVI Homes
♟️ The Wise Pelican Winning Strategy
Kirk and his wife committed to farming the neighborhood they live in—because it wasn't just a market, it was home. They started sending postcards regularly, spending around $400 per mailing, using them to showcase offers, introduce themselves, and reinforce their presence.
They also tied postcards to community events, using their faces and messaging to create familiarity over time. As people began to recognize them from both the postcards and real-life interactions, their credibility and approachability grew.
“We had a property that sat on the market for 100 days with another agent. Our postcard campaign brought us the listing—and we sold it in just nine days.”
Kirk Weingarten, ROVI Homes
🎯 The Results
The strategy wasn't just about getting attention—it was about earning trust. And the numbers speak for themselves:
- 📬 6 listings directly from postcard farming
- 💰 $93,000 in commissions earned
- 🏘️ $600,000 average home value in the farmed area
- 🔁 Strong brand recognition built within the neighborhood
Farming your neighborhood isn't just smart—it's essential. Kirk's story shows how consistent, well-designed mailings can help you make your mark, build relationships, and generate real results.
“Farming our own neighborhood gave us real traction fast. People recognize us now from our postcards and events—it's turned visibility into credibility.”
Kirk Weingarten, ROVI Homes
🛠️ Features for Success
For Kirk, automation and support made a huge difference. He could focus on relationship-building while the system ran in the background.
- ✓Consistent postcard mailings at just $400 per drop
- ✓Responsive account support and fast email turnaround
- ✓Integration with community events to reinforce brand presence
- ✓Professional design that built immediate credibility
✅ Ready to Build Trust Like Kirk?
Farming your neighborhood isn't just smart—it's essential.
Kirk's story shows how consistent, well-designed mailings can help you make your mark, build relationships, and generate real results. With the right tools behind you, your next listing could be right around the corner.
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Frequently Asked Questions
We take care of the entire direct mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list. Simply pick a professional design you like most, add your business information, and start mailing.
No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time.
Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.
Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.
Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.
Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.
Simply sign up for free, choose a template or upload your design, and we'll take care of the rest. It's quick and easy to get started with Wise Pelican.
Ready to Get Started?
Take the first step in generating leads with postcards by creating a Free Account. Simply fill out the form and you will be able to browse all of our templates!
Still have a question? Feel free to reach out to us by chat, email, or phone.