Does Every Door Direct Mail (EDDM) Make Sense for Real Estate Agents?

Every Door Direct Mail is a popular direct mail service provided by the United States Postal Service, which provides an affordable option for businesses and entrepreneurs to reach an audience in a specific region. 

One of the biggest reasons EDDM has gained attention (especially for small businesses with limited marketing budgets/experience) is the cheap postage, which is approximately one-third of the typical cost to mail a standard postcard.

However, this low postage comes with a different price; and depending on your overall goals, can do more harm than good for your real estate marketing strategy.

In this post, we will provide more detail about Every Door Direct Mail, some of the pros and cons, and if it makes sense for a real estate agent or team to utilize.

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How Does EDDM Work?

Using Every Door Direct Mail is relatively straightforward and simple. First, you choose the neighborhood you want to target, and the EDDM interactive map allows you to select postal routes within the specific area. 

Additionally, the tool will provide you with census-based demographics for your selected region, including income, average age, and number of residential vs business addresses.

Next, the interactive tool will allow you to select the date(s) you want to mail your postcards. Once you have your selected date(s), the USPS website also provides you with a list of printing services to help you create and print the postcards you will deliver to the post office.

When it comes to a low-cost option for direct mail, it doesn’t get much simpler than that. However, in the case of a real estate agent, does simpler mean better? 

Here are some of the potential pitfalls of using EDDM as a real estate agent.

Is Every Door Direct Mail Worth It?

There are a variety of factors to consider when deciding on how beneficial EDDM is for their real estate campaign.

If you are trying to cast the widest possible net for your real estate business in the most cost-effective manner, EDDM is a viable option. Every Door Direct Mail is also a solid option for those with limited marketing budgets who don’t mind the limitations.

However, if you want the ability to track, customize, and hand-pick the very best prospective clients, EDDM’s savings simply do not add up.

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Share With Us!

Have you used Every Door Direct Mail for your marketing campaign? What have your experiences been? Let us know in the comments below!

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