Consistent Marketing That Delivers Real Results
Sheila’s approach to direct mail marketing is simple but effective: consistency. By mailing to the same neighborhoods every month, she ensures that homeowners repeatedly see her name, making her the go-to agent when they’re ready to sell. This dedication has paid off significantly—she has seen an estimated 24x return on investment (ROI) through her postcard campaigns. Her farming strategy, combined with Wise Pelican’s high-quality postcards, has helped her establish trust and visibility in her target market.
Standing Out in a Competitive Market
In a world where standard real estate postcards often go unnoticed, Sheila chose Wise Pelican for its visually engaging and unique designs. Her mailers stand out in a crowded mailbox, catching homeowners’ attention and driving results. QR codes have been a game-changer, making it easy for potential clients to engage with her—and even those who prefer a personal touch call her directly after seeing her postcard.

A Personalized Touch That Builds Trust
Beyond just real estate updates, Sheila strengthens client relationships by sending seasonal and personal mailers, like recipe cards and football-themed postcards. One of her most memorable successes? A client called her specifically because she loved Sheila’s postcard featuring her with her horse—proof that a personal touch can make all the difference.

Achieve Your Own Real Estate Success with Wise Pelican
Sheila Curley’s journey highlights the power of strategic and consistent direct mail marketing. Whether you’re a new agent or a seasoned professional, Wise Pelican’s customizable postcards, built-in QR codes, and expert support can help you stand out, generate leads, and grow your business. Create a free account today and explore our collection of premium postcard templates designed to elevate your marketing strategy.
Sheila’s Success With Wise Pelican
- 📬 3 Listings from Direct Mail – Gained new clients through consistent postcard marketing and neighborhood farming.
- 📈 24x ROI from Strategic Outreach – Repeated exposure built trust and led to a high return on investment.
- 🔗 Engagement-Boosting QR Codes – Used QR-coded postcards to drive valuation inquiries and client calls.
- 🎨 Personalization That Sticks – Stood out with creative designs—including a horse-themed postcard that led to a new listing.