Sheila Curley’s Success with Consistent Direct Mail Marketing

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Sheila Curley’s transition from medical sales to real estate was fueled by her passion for helping clients prepare for life transitions. In just two years, she has carved out a strong presence in her market, thanks in part to Wise Pelican’s eye-catching postcards and strategic direct mail marketing. By leveraging QR codes and staying consistent with her mailings, Sheila has repeatedly secured new listings—including three directly from her postcard campaigns—proving the power of direct mail in growing her business.

Consistent Marketing That Delivers Real Results

Sheila’s approach to direct mail marketing is simple but effective: consistency. By mailing to the same neighborhoods every month, she ensures that homeowners repeatedly see her name, making her the go-to agent when they’re ready to sell. This dedication has paid off significantly—she has seen an estimated 24x return on investment (ROI) through her postcard campaigns. Her farming strategy, combined with Wise Pelican’s high-quality postcards, has helped her establish trust and visibility in her target market.

Standing Out in a Competitive Market

In a world where standard real estate postcards often go unnoticed, Sheila chose Wise Pelican for its visually engaging and unique designs. Her mailers stand out in a crowded mailbox, catching homeowners’ attention and driving results. QR codes have been a game-changer, making it easy for potential clients to engage with her—and even those who prefer a personal touch call her directly after seeing her postcard.

A smartphone scanning a red home valuation real estate postcard.

A Personalized Touch That Builds Trust

Beyond just real estate updates, Sheila strengthens client relationships by sending seasonal and personal mailers, like recipe cards and football-themed postcards. One of her most memorable successes? A client called her specifically because she loved Sheila’s postcard featuring her with her horse—proof that a personal touch can make all the difference.

A basketball schedule and a recipe postcard. Featuring themed real estate postcards.

Achieve Your Own Real Estate Success with Wise Pelican

Sheila Curley’s journey highlights the power of strategic and consistent direct mail marketing. Whether you’re a new agent or a seasoned professional, Wise Pelican’s customizable postcards, built-in QR codes, and expert support can help you stand out, generate leads, and grow your business. Create a free account today and explore our collection of premium postcard templates designed to elevate your marketing strategy.

Sheila’s Success With Wise Pelican

  • 📬 3 Listings from Direct Mail – Gained new clients through consistent postcard marketing and neighborhood farming.
  • 📈 24x ROI from Strategic Outreach – Repeated exposure built trust and led to a high return on investment.
  • 🔗 Engagement-Boosting QR Codes – Used QR-coded postcards to drive valuation inquiries and client calls.
  • 🎨 Personalization That Sticks – Stood out with creative designs—including a horse-themed postcard that led to a new listing.

I’ve generated three listings with Wise Pelican postcards, and the QR codes have brought me the most engagement.

Sheila Curley
Berkshire Hathaway

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Why JoAnn Barrett Tells Every Agent: “Just Give It Six Months”

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Frequently Asked Questions

What does the postcard price include?

We take care of the entire dircet mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list.

Simply pick a professional design you like most, and your business information, and start mailing.

Am I responsible for mailing the letters?

No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time. 

Can I have all of the letters mailed to me?

Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.

Can I track the delivery of my letters?

Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.

How quickly can I get my letters mailed out?

Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.

Do you provide mailing lists?

Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.

Access the tool by clicking here.

How do I get started?

Simply sign up for free, choose a template or upload your design, and we’ll take care of the rest. It’s quick and easy to get started with Wise Pelican.