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Steve Hagen Uses Direct Mail Farming and Earns 600% ROI with Wise Pelican

The Agent

  • Name: Steve Hagen
  • Brokerage: Keller Williams | The Legacy Group
  • Location: Garland Neighborhood, Washington State
  • Experience: 31 Years in Real Estate
  • Specialty: Historic Homes & Neighborhood Farming

 

👋 Meet Steve Hagen

Within just a few mailings, Steve’s postcards started turning into real conversations—and listings. 🏠 He sold one home, secured two upcoming listings, and has two more leads in progress—all within his own historic neighborhood. 💵 With average commissions between $5,000 and $6,000, that’s an estimated 600% ROI from his Wise Pelican campaign.

After more than three decades in real estate, Steve Hagen knew the basics of building relationships hadn’t changed—only the tools had. While many agents turned to social media, Steve decided to go back to what once made him successful: farming his own neighborhood.

Living in the historic Garland district, a charming area filled with 100- to 120-year-old homes, Steve wanted to reconnect with his community, establish himself as the go-to local agent, and generate consistent listings close to home.

 

🧩 The Challenge

Even as part of one of Washington’s most productive teams, The Legacy Group, Steve wanted to build his own sphere again—this time within walking distance.

He needed a simple, consistent way to stay visible among homeowners and remind them that a trusted, experienced agent lived right next door.

That’s where Wise Pelican came in.

A banner upselling the set it and forget it feature of Wise Pelican.

“I’ve already sold one home, have two more listings coming up, and a couple more in the works—all from mailing in my own neighborhood. It’s proof that consistency really does pay off.”

Steve Hagen, Keller Williams

♟️ The Wise Pelican Strategy

Steve launched a consistent postcard campaign targeting his own neighborhood—showcasing his experience, local knowledge, and friendly face. Each month, his professionally branded postcards landed in the mailboxes of hundreds of nearby homeowners.

Using Wise Pelican’s 🚀 Express Editor and Set-It-and-Forget-It Subscription, he could quickly customize each postcard, approve it with his account manager, and stay in touch without lifting a finger.

🎉 The Results

Within just a few mailings, Steve’s postcards started turning into real conversations—and listings.

  • 🏠 1 Listing Sold in His Neighborhood
  • 📈 2 New Listings Coming Soon
  • 💬 2 More Potential Leads in Progress
  • 💵 Estimated 1,150% ROI Based on Commissions vs. Mailing Costs

Even better? He’s now recognized around town as “The Garland Realtor.” When a neighbor called his name at the grocery store, he knew his consistency was paying off.

A banner upselling the set it and forget it feature of Wise Pelican.
Banner upselling the set it and forget it feature of Wise Pelican.

“It’s so easy—click, click, drop your photo in, and go. With Wise Pelican, I’m showing up in front of hundreds of neighbors every month with a professional postcard. There’s nothing else like it.”

Steve Hagen, Keller Williams

🛠️ Wise Pelican in Action

For Steve, Wise Pelican wasn’t just about sending postcards—it was about staying relevant, visible, and professional without the constant effort.

Features for Success

  • Express Editor: Create and personalize postcards in minutes
  • Set-It-and-Forget-It Subscription: Ensures consistent monthly outreach
  • High-Quality Templates: Designed for maximum impact and brand consistency
  • Dedicated Account Support: Guided campaign setup with quick turnaround
Two front and back sides of Keller Williams real estate postcards.

“My account rep makes everything seamless. We jump on a quick 15-minute call, finalize the design, and she sends me the proof. It’s effortless, and the postcards look incredible every time.”

Steve Hagen, Keller Williams

🚀 Ready to Get Back to Real Farming Like Steve?

Steve Hagen’s success proves that old-school farming still works—especially with the right tools. Wise Pelican helps agents stay consistent, build community presence, and generate predictable listings year-round.

Start your own neighborhood success story today—with customizable templates, automated scheduling, and campaigns that make homeowners recognize you as their local agent.

Related Studies

Biagio Lands 50 Listings & Earns $325K With Wise Pelican

Biagio Lands 50 Listings & Earns $325K With Wise Pelican

🧩 The Challenge For Biagio, the issue wasn’t marketing theory—it was execution.His team believed in postcards. But doing it through USPS Every Door Direct Mail created more stress than success. Deliverability was inconsistent, and the process was clunky and manual....

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These Companies Have Seen Results With Wise Pelican

Whether it’s a 100% Response Rate or a 330% ROI, the Case Studies below demonstrate how postcards are a great way to generate leads and sales.

How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail

How Wise Pelican Helped Bree Kruger Drive Agent Listings with Consistent Direct Mail

Bree Kruger - Great American Title

Biagio Lands 50 Listings & Earns $325K With Wise Pelican

Biagio Lands 50 Listings & Earns $325K With Wise Pelican

Biagio Cerbelli - Assist-2-Sell

Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican

Ledeen Boosts Her Business with 14 Listings and a 660% Return Using Wise Pelican

Ledeen Hangen - Realty One Group

Frequently Asked Questions

What does the postcard price include?

We take care of the entire dircet mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list.

Simply pick a professional design you like most, and your business information, and start mailing.

Am I responsible for mailing the letters?

No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time. 

Can I have all of the letters mailed to me?

Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.

Can I track the delivery of my letters?

Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.

How quickly can I get my letters mailed out?

Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.

Do you provide mailing lists?

Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.

Access the tool by clicking here.

How do I get started?

Simply sign up for free, choose a template or upload your design, and we’ll take care of the rest. It’s quick and easy to get started with Wise Pelican.