🧩 The Challenge
Starting fresh in a new area with no existing client base meant Kelly needed a way to introduce herself to the community, build local trust, and generate seller leads close to home—without relying entirely on social media or leads from distant towns.
That changed when she started using Wise Pelican to send consistent, branded postcards to her neighborhood.
“The postcards helped me land my first $1.5M listing opportunity in a brand-new market..”
Kelly Pedersen, Coldwell Banker Premier
♟️ The Wise Pelican Strategy
Kelly began mailing the same postcard design every month, featuring her name and photo, to help build brand recall in her local area. She combined this approach with real-world engagement like hosting an ice cream social sponsored by her team—where she met neighbors who had already recognized her from her mailings.
By staying visible through mail and in-person events, Kelly established herself as part of the neighborhood—not just a REALTOR®, but a neighbor who’s here to help.
“They taught me to send the same postcard every month so people start recognizing my name and face—and it’s working”
Kelly Pedersen, Coldwell Banker Premier
🎉 The Results
Kelly’s postcard farming is already showing results in her early real estate journey:
🏡 $1.5 million lead directly from a postcard
📞 Multiple inbound calls from neighbors in her area
📬 Monthly postcards keep her face top-of-mind
🤝 Real-world community recognition through direct mail
🛠️ Wise Pelican in Action
For Kelly, Wise Pelican made it easy to build her presence from scratch—even in a crowded, competitive market.
Features That Made a Difference:
- Consistent monthly mailings to the same neighborhood
- Easy personalization to include her photo and branding
- No minimum order, so she could mail to just her area
- Mail-focused strategy that resonates with older homeowners who aren’t active online
“I’ve gone from hoping for leads across Delaware to receiving direct calls from my own neighborhood.”
Kelly Pedersen, Coldwell Banker Premier
Starting From Scratch? Kelly Did Too.
You don’t need a huge budget or a long track record to start winning listings. With Wise Pelican, Kelly went from zero visibility to landing a $1.5 million lead—just by showing up in her neighbors’ mailboxes month after month.
