🧩 The Challenge
Launching and growing a real estate business in Scottsdale, Arizona means competing against highly visible agents, heavy digital advertising, and constant market noise. Standing out required more than one-off marketing or short-term experiments.
Andrea Lilienfeld and her team needed a predictable system for generating listings—one that could be measured, optimized, and scaled without relying on unpredictable lead sources.
“We relied entirely on Wise Pelican postcards to grow our listings—and saw a 330% ROI. It’s been a true game-changer for our real estate strategy.”
Andrea Lilienfeld, The Kay-Grant Group
♟️ The Wise Pelican Strategy
Instead of splitting attention across dozens of channels, The Kay-Grant Group committed to direct mail as their primary listing engine.
They used Wise Pelican postcards to consistently farm targeted neighborhoods, mailing more than 10,000 postcards per month. This wasn’t about quick wins—it was about repetition, recognition, and trust built over time.
By pairing solid market data (turnover rates, pricing, and agent saturation) with consistent mailing, the team created a repeatable system where postcard volume directly supported listing growth.
🎉 The Results
The numbers tell the story clearly:
- 📈 Nearly 4× production growth
- 💸 330% ROI from postcard marketing (listing transactions alone)
- 📬 Approximately 128,000 postcards mailed annually
- 🏡 Roughly one listing transaction per 5,300 postcards
- 🔁 Frequent double transactions, as sellers often became buyers as well
Even at a conservative conversion rate, the economics worked. One listing more than covered the cost of thousands of postcards—making the strategy both scalable and sustainable.
“Every time we sent out a mailing, we received a call for a listing.”
Andrea Lilienfeld, The Kay-Grant Group
🛠️ Wise Pelican in Action
Wise Pelican enabled the Kay-Grant Group to execute a high-volume strategy without operational friction.
- Reliable postcard production at scale
- Consistent quality across large monthly mailings
- No minimums or restrictions limiting growth
- A platform built for repeat, data-backed campaigns
By removing complexity from execution, the team could stay focused on strategy, tracking performance, and reinvesting profits back into growth.
“When you spend on mailings and get even one listing in our market, it more than pays for itself.”
Andrea Lilienfeld, The Kay-Grant Group
✅Ready To Scale Listings with Confidence?
The Kay-Grant Group’s story proves that direct mail, when executed with discipline and data, can deliver exceptional ROI—even in the toughest markets.
With Wise Pelican, they turned postcards into a measurable, scalable listing engine—and kept growing year after year.
