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Alicia And Her Husband Close 15 Listings And Earn $144,900 In Commission Using Wise Pelican

Alicia Garner's case study header image.

The Agent

  • Name: Alicia Garner
  • Brokerage: Mainstream Realty Pros
  • Location: Columbus, Ohio
  • Specialty: Referral-based boutique brokerage focusing on consistent client follow-up
  • Mailing Volume: 200 mailings per month

 

👋 Meet Alicia Garner

Last year, Alicia Garner generated $5.17 million in sales and earned $144,900 in commissions—all from mailing a newsletter to her 200-person sphere. The key? Consistency. For the past four years, she’s relied on Wise Pelican to deliver high-quality, customized newsletters that keep her brand top-of-mind and her pipeline full.

Alongside her husband, she’s built a thriving, referral-driven business—no Zillow leads, no pay-per-click ads. Wise Pelican’s newsletter system has become their go-to marketing tool, helping them stay connected with past clients and drive steady listings without missing a beat.

🧩 The Challenge

Before Wise Pelican, Alicia’s marketing efforts were often delayed or dropped altogether. Her team created newsletters in-house, which meant juggling printing, design, mailing lists, and delivery logistics. When things got busy, consistency slipped—and so did client engagement.

She knew they needed a solution that was professional, flexible, and easy to manage without sacrificing quality. Her goal: stay top-of-mind with past clients and referrals—without letting marketing slip through the cracks.

A laptop screen featuring the Express editor for customizing mailers.

“In using the Wise Pelican system, we did $5.17 million in sales. And that put $144,900 in our pocket.”

Alicia Garner, Mainstream Realty Pros

♟️ The Wise Pelican Strategy

Alicia implemented a monthly newsletter campaign using Wise Pelican’s Advanced Editor. She custom-designed each piece, uploaded it directly to the platform, and easily managed different mailing lists for her agents.

Each newsletter included a QR code directing recipients to a home valuation page—boosting engagement and lead capture. Alicia’s local vendors (title and lender partners) helped subsidize the cost, and Wise Pelican handled the printing and delivery, ensuring her marketing never skipped a beat.

Thanks to the platform’s flexibility, each agent had a fully branded newsletter—without minimum volume restrictions—and her brokerage added tangible value to agents’ marketing plans.

🎉 The Results

From staying top of mind to dominating her farm, Wise Pelican helped Alicia turn consistency into commissions:

  • 🏡 15 listings from just her and her husband’s 200-person monthly list
  • 💰 $5.17 million in sales generated
  • 💵 $144,900 in commission earned
  • 📈 Agents using the same system increased production by over 100%
A smartphone scanning a red home valuation real estate postcard.

“We don’t have to worry about delivery. The consistency is what’s paid off the most.”

Alicia Garner, Mainstream Realty Pros

🛠️ Wise Pelican in Action

Alicia’s team takes full advantage of Wise Pelican’s tools—making it easy to manage mailing lists, scale personalization, and provide value to agents.

Features for Success

  • The Advanced Editor for fully customized, on-brand newsletters
  • Zero mailing minimums, letting each agent send to their exact list
  • Automated Seller Valuation QR codes drive leads through home valuation pages
  • Reliable print quality that makes a strong impression in the mailbox
Three different postcards with a banner highlighting the benefits of specific order quantities.

“Every time I show an agent my newsletter, they say, ‘Oh my gosh, that’s so nice.’ For what we pay, I’m very happy with the quality. Everything I’ve ever done through Wise Pelican has been great quality.”

Alicia Garner, Mainstream Realty Pros

Ready to Build a Referral Machine Like Alicia?

With Wise Pelican, Alicia turned a simple newsletter into a major revenue stream. Whether you’re an agent looking to boost listings or a broker offering added value to your team, consistent, branded outreach with Wise Pelican can change your business.

  • 15

    • Listings
  • $144,900

    • In Commission

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Frequently Asked Questions

What does the postcard price include?

We take care of the entire dircet mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list.

Simply pick a professional design you like most, and your business information, and start mailing.

Am I responsible for mailing the letters?

No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time. 

Can I have all of the letters mailed to me?

Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.

Can I track the delivery of my letters?

Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.

How quickly can I get my letters mailed out?

Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.

Do you provide mailing lists?

Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.

Access the tool by clicking here.

How do I get started?

Simply sign up for free, choose a template or upload your design, and we’ll take care of the rest. It’s quick and easy to get started with Wise Pelican.