In Alison’s words, “Wise Pelican is just one part of a much bigger effort—but it plays an important role.” She mails monthly to a hand-selected group of five neighborhoods—about 1,071 homes in total—and backs up her marketing with yard sales, community movie nights, vendor QR codes, and even her face on the side of a neighborhood dumpster.
🧩 The Challenge
When Alison restarted her business in 2021, she knew she needed a different approach to stand out. Relying on one-off postcards or cold prospecting wasn’t going to cut it—she needed a long-term strategy that could grow community trust and build recognition over time.
But sending monthly postcards to five different neighborhoods wasn’t something she could do easily or affordably through local print shops. She needed a partner that could manage mailing lists, deliver consistently, and grow with her team.
“We’ve already earned $49,000 this year and secured over 20 listings in our farm—it’s all about staying consistent and visible.”
Alison Harris, Keller Williams
♟️ The Wise Pelican Strategy
Alison uses Wise Pelican to send postcards to her entire farm of over 1,000 homes—every single month. She designs her own creative, adds compelling calls to action, and targets both residents and absentee owners.
She also segments her lists to match her messaging—sending vendor resources to absentee landlords, QR codes to residents, and neighborhood event invites to those she hasn’t met yet. Her marketing philosophy is all about contribution and community, not just hard sales.
Wise Pelican gives her the scale, flexibility, and targeting she needs—without having to manage clunky spreadsheets or slow mail vendors.
🎉 The Results
While Alison emphasizes that Wise Pelican is just one piece of her overall farm strategy, the numbers speak for themselves:
- 💰 $49,000 earned in the first 6 months of 2025 from a $9,120 postcard investment
- 📬 Over $196,000 generated so far from her farm strategy
- 🏘️ 20+ listings sourced from a consistent farm of 1,071 homes
“The postcards are one part of our bigger strategy, but they’re the reason people recognize us before we’ve even met—they make a difference.”
Alison Harris, Harris Home Team
🛠️ Wise Pelican in Action
For Alison, direct mail is just one piece of a bigger strategy—and Wise Pelican helps her execute it efficiently. She works closely with her team to upload custom designs, manage lists, and schedule mailings, all without needing to micromanage the process. The platform’s reliability and flexibility allow her to stay focused on the big picture while still showing up consistently in her farm.
Features for Success
- ✅ Easy-to-purchase mailing lists
- ✅ Support for custom creative and bulk uploads
- ✅ Timely delivery and no list size minimums
- ✅ Consistent outreach, month after month
“Between events, social, and mailers, our name is everywhere—and I know that consistent exposure has played a huge role in how we’ve grown.”
Alison Harris, Harris Home Team
Ready to Build a Farm That Converts Like Alison’s?
Whether you’re running events, launching your brand, or just getting started with farming, Wise Pelican gives you the tools to stay top of mind. With easy list management, flexible mailing, and scalable support, you can grow your presence—one postcard at a time.
