🧩 The Challenge
With most of their inbound leads coming from buyers, the Kidwells wanted to diversify and grow their listings pipeline. But getting seller leads consistently was tough, and like many agents, they didn’t know where to start.
They had heard about farming. They had heard about postcards. But until they committed to sending cards every month, it all felt abstract.
“We did about 10, 12, 15 listings that we attribute to Wise Pelican. It’s sort of become a one-to-one for us.”
Eric Kidwell, Heart And Home Orlando
♟️ The Wise Pelican Strategy
The Kidwells built their postcard campaign with Wise Pelican’s automated tools, sending out monthly cards with clear, seller-focused messaging. Over time, the results became predictable: nearly a 1-to-1 postcard-to-listing ratio.
Whether it was a “Just Sold” or neighborhood-specific campaign, their brand stayed visible in mailboxes across Winter Garden. The process was simple to manage, easy to budget for, and became one of their most valuable tools.
🎉 The Results
Eric turned their seller marketing into a repeatable, ROI-driven machine:
- 🏡 12–15 listings per year from Wise Pelican mailings
- 📈 10:1 ROI on their postcard investment
- 📬 Monthly mailings keep their brand top of mind
- 🔁 1 postcard = 1 listing (on average, based on tracking)
- 📊 Closed 100 deals annually, now with more seller-side wins
“Having done it—sent the cards and seen the feedback come back—it’s proven to be a very effective marketing tool for us.”
Eric Kidwell, Heart And Home Orlando
🛠️ Wise Pelican in Action
Wise Pelican helped Eric bridge the gap between buyer and seller lead generation—turning what used to be a buyer-heavy pipeline into a well-balanced, listing-producing strategy.
Features That Made It Work:
- Consistent monthly automation so they never miss a mailing
- High-quality postcard templates designed to convert
- Simple budget tracking for easy ROI assessment
- Predictable performance thanks to long-term mailing strategy
“Direct mail is what really made the difference in getting more sellers and balancing the business—it wasn’t just buyers anymore”
Eric Kidwell, Heart And Home Orlando
Ready to Turn Your Postcards Into Listings?
Eric Kidwell didn’t just experiment with postcards—they built a system around them. With consistent mailing, smart branding, and Wise Pelican’s done-for-you setup, they turned marketing into measurable results.
