In this episode, we dive into some of the most common questions real estate agents have about direct mail marketing and how to make it actually work. Geoff shares practical strategies behind choosing the right farm, staying consistent with outreach, and turning simple postcards into real listing opportunities. From response rates to follow-up tactics, this episode is packed with actionable insights to help agents build momentum and long-term ROI.
In this episode, we cover
- How to choose the right farm area and why your “backyard” matters most
- The ideal frequency for sending postcards (and when to send more)
- Why “just listed” and “just sold” mailers are key to building credibility
- How to stand out in the mailbox with value-driven content
- What kind of response rates to expect—and how to measure ROI
- How long it takes to see real results from direct mail campaigns
- The best ways to follow up with seller valuation leads
- How PowerFarm automates consistency while delivering hyper-local market data
- Where seasonal postcards and letters fit into your overall strategy
- What to look for when building a high-performing mailing list
- Why taking action beats overthinking when it comes to marketing
Guest
GEOFF LILIENFELD
Founder & CEO, Wise Pelican
Geoff Lilienfeld is the Founder and CEO of Wise Pelican, a direct mail marketing platform built to help real estate agents generate consistent, scalable leads. On the Wise Pelican Podcast, Geoff brings his background in accounting, entrepreneurship, and consulting to provide expertise on building systems that drive growth and deliver real value. Geoff and his wife and business partner, Andrea, built a successful real estate team, the Kay-Grant Group, through a focus on customer experience, smart systems, and innovative marketing. Recognizing a gap in how agents stayed in touch with their audience, Geoff founded Wise Pelican to provide a data-driven approach to direct mail.
