Expired Listing Postcards


Expired Listing Postcards are usually sent in a very aggressive way to a highly targeted list of recently expired listings. Normally expired listing postcard campaigns have a minimum sending cadence of weekly but are often sent more frequently such as every 2 to 3 days.

With Wise Pelican’s scheduling feature, your expired listing postcard campaign can be set up to automatically mail postcards to your expired listings on whatever cadence you choose. This allows you, as a real estate agent, to set up your expired listing campaign in just minutes and know that it will automatically mail for the entire campaign duration.

It’s important that you use expired listing postcards that work to actually generate leads. Although expired listings present a challenging campaign to succeed in, they can be highly lucrative for real estate agents who are committed to mastering the art of converting expired listings into active real estate listings. Understanding the necessity of a frequent mailing cadence with expired listing postcards is critical to truly capturing the homeowner’s attention.

Expired listing postcards should be sent in a cadence with Proof of Production postcards such as Just Listed postcards and Just Sold postcards. Ideally these postcards would match the expired listing but it isn’t necessary since often real estate agents mail expired listing postcards to a geographically diverse area. Market Update postcards can be used as well to help paint the REALTOR’S expertise in the market.

Open House postcards can also be used to help to show the home seller that the real estate agent takes an active approach to marketing their real estate listings, not simply listing on MLS and “seeing what happens”.

All of the above proof of production postcards can have a major impact on the home seller of an expired listing as it proves to the homeowner that the REALTOR is a professional and uses professional photographers, has professional marketing materials, and takes an active approach to selling listings vs. letting them sit on MLS and eventually expire.

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Wise Pelican is completely free to sign up and start designing your Expired Listing postcards. No commitment!

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Customize Postcards

Customize Expired Listing postcard templates in minutes using our easy to use Express Editor.

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Just 89¢ each, including printing, posting, and mailing. Postcards are mailed within 2 business days!

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Professional postcard templates

Professional Expired Listing Postcard Templates: Easily Customizable in Your Browser

We have hundreds of Expired Listing real estate postcard templates and other real estate postcard designs to choose from.

We mail jumbo full-color 6×9 postcards that are sure to grab attention. Because our system starts with a professional quality Adobe InDesign template (what the pros use), you get the ease of modifying in your browser, without sacrificing professionalism and sophistication.

Integrated Mail Campaign Tracking

Our extremely simple proprietary tracking system allows you to track every postcard as they pass through the USPS system so you know when they get delivered. If you’re mailing on behalf of someone else, they can even have their own login to track just their campaigns.

Integrated Mail Campaign Tracking
List Builder

Use Our List Builder or Upload Your Own List

Need a mailing list? Our simple mailing list builder makes it easy to create lists for your Expired Listing postcards based on the radius around an address, the subdivision name (where available), or draw a polygon on a map.

Alternatively, upload your own farm or sphere of influence lists and then select which lists you’d like to include in the Expired Listing mailing. You can even save a “do not mail” list to automatically remove those addresses from future just sold, just listed, other proof of production or farm mailings if you choose.

We’ll scrub and update your list according to the USPS National Change of Address database so that your postcards are getting delivered to the homeowner, even if they’ve moved out of the home or are gone for the season.

Automated Seller Valuation templates pair perfectly with Expired Listing Postcard mailings

Whether it’s an Expired Listing postcard mailing, a general farm mailing, or a holiday card, our automated seller valuation postcards allow you to mail postcards with unique links or QR codes for recipients to find out how much their home is worth.

Each link is unique to the address and the system captures the recipient’s email address so you know who is requesting seller valuations. Follow-up with homeowners that have requested seller valuations to obtain listing appointments by offering a more accurate in-person valuation

Automated Seller Valuation Templates

Additional Services Offerings and Pricing

Yes, all of our real estate postcard templates are just 89¢ per postcard which includes printing, postage, and mailing!

Automatic Seller Valuations

Automatic Seller Valuations

5¢ Additional Per Postcard
First Class Mail

First Class Mail

23¢ Additional Per Postcard
Mailing Lists

Mailing Lists

10¢ Per Address
No Credit Card and No Purchase Required to Create Account

What’s Included

Best of Both Worlds

We have hundreds of Expired Listing postcard templates to choose from or you can provide your own design

Postcard Tracking

Easily track your postcard campaigns and see when pieces are delivered. Provide others with the ability to track mail pieces

List Management

Upload lists and select which lists to include with each Expired Listing postcard mailing campaign. No list? Use our simple list building tool

Always Up To Date Lists

We Utilize the USPS NCOA Link database to update addresses on every postcard or other real estate mailing

No Minimum Order Qty

We know it seems too good to be true, but our proprietary system allows us to fulfill Expired Listing mailer postcard orders of all sizes

Pre-Schedule Mailings

Create your Expired Listing or other postcard mailings and schedule them to go out in the future so that you can be consistent.

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If you still have questions, you probably haven’t created your free account yet. This takes just seconds and generally answers all of your questions instantly. There’s no credit card required.

Once in the system, you’ll be able to chat with us and get any additional questions answered.

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