Take Away the Guesswork: 11 Real Estate Letter to Potential Sellers Examples

We also have a quick video on this topic to help you get started with real estate letters.

What are Real Estate Prospecting Letters?

Conventional mail has been part of Marketing and lead generation for decades.

Real estate prospecting letters are personalized direct mail marketing tools agents can use to build awareness, cultivate relationships, and generate leads.

An effective strategy can be tailored to the specific needs and circumstances.

It can offer relevant information on the market, display agent services, or help with buying, selling, and investing properties.

The ideal real estate letter to potential sellers is customized with the recipient’s name, address, and even details specific to their situation. The content will be pertinent to the current needs or specific situations recipients may face. At the end is a Call To Action (CTA) to contact the REALTOR or to take advantage of an offer.

Why REALTOR Letters to Potential Sellers Are Effective

You may be thinking, ‘how effective is direct mail marketing?’ Doesn’t snail mail get tossed with everything else?

We’re here to tell you that quite the opposite is true. Here are the stats to prove it:

• Direct mail open rates can be as high as 80% compared to 30% with email.
• 70% of American adults believe email is more personal than other forms of Marketing communication.
• 62% of consumers who respond to direct mail are more likely to make a purchasing decision within 3 months.
• Millennials, a majority homeowner group, are most receptive to direct mail marketing

REALTOR letters to prospective sellers provide a tangible, personalized touch that electronic mail often lacks. Most individuals take time to go through their mail, so you get more chances to make a trusted connection with targeted leads.

When clients see ads and social media content from you, getting mail takes things up a notch, helping potential clients feel like they know you.

Letters also create a sense of urgency, allowing sellers and other real estate clients to speed up their buying decisions.

11 Real Estate Letter To Potential Sellers Examples

Here are some of the best letters to sellers of homes you can send out as part of your lead-gathering efforts. The goal is to be personable, factual, and urgent when necessary. Keep it simple and short with plain language, personalizing to show there’s a real person behind the letter.

1. Letters to Neighbors Template

Sold a property recently? Has there been a recent surge in property sales in a particular area? Letters to neighbors inform nearby residents about new listings or recent sales in their community. Receiving this letter is great for recipients in the awareness stage of marketing. By receiving this letter, you plant the seed in their minds to consider selling their properties.

2. Real Estate Agent Letters

Are you new to real estate or looking for a new marketing channel? Consider sending out marketing letters to potential sellers. General promotional letters showcase your real estate services and expertise to potential clients. Real estate agent letters, for instance, are perfect for building awareness within your local area or sphere of influence (SOI). From luxury real estate to general outreach, one letter can establish your brand in your area.

3. FSBO (For Sale By Owner) Letters

According to the National Association of REALTORS, about 6% of sales happened without a REALTOR or real estate agent. Some individuals prefer the ‘For Sale By Owner (FSBO) route, but these transactions have several challenges. Reach out to homeowners attempting to sell their properties independently, offering your professional assistance to facilitate the process.
Encourage FSBO individuals to enlist help. These sellers struggle with getting the price right, managing confusing paperwork, or selling on time. Let them know you can help them sell while securing the best market price.

4. Just Listed Letter to Neighbors

The more people know about your listings, the better. Digital ads are effective, but you can be even more targeted with just listed letters. Announce newly listed properties to potential buyers and neighbors, generating interest and potential leads. And don’t worry, this serves as effective real estate letters to potential sellers. Your next deal can come from a potential lead who learned you just listed a nearby property.

5. Letters to Potential Sellers

Selling a home is a major decision whether you’re looking to upgrade or you’re an investor. If there is a rise in target homeowners who might be considering selling, highlighting current market conditions and the benefits of listing their property. You can customize your real estate letter to potential sellers by making it hand-written. Let potential sellers know you’re there to guide them through this sometimes stressful process.

6. Expired Listing Letters

If you use a Multiple Listing Service (MLS), you will find a fair share of expired listings. Connect with owners whose property listings have expired, offering your services to relist and successfully sell their homes. Expired listing letters show you’re on top of things, have attention to detail, and can step in and close the deal when others have failed. Share your expertise, a key market trend, and the unique value that sets you apart.

7. Letters to Get More Listings

The more listings you have to work with, the better. Sending out real estate listing letters helps you proactively reach out to homeowners to secure new property listings. Use this letter to follow up on open houses, and emphasize your marketing strategies and successful track record. These letters are great for driving engagement and establishing credibility. And you can offer free consultations!

8. Farming Letters

Sometimes, real estate agents need to stay top of mind, even if potential sellers aren’t ready to take action. Gathering information from leads and prospects today can help with closed deals tomorrow. Use farming letters to establish and maintain a presence in a specific neighborhood or area. These letters help provide consistent communication and market updates so you become the go-to agent. In the letter, introduce yourself and your expertise in the local market. Share recent wins and offer free consultations or home evaluations.

9. Prospecting Letters

Identify and engage potential clients who may be interested in buying or selling properties, introducing your services and expertise. Use personalized letters to engage your SOI, share market updates, and provide local details that resonate with buyers and sellers. With prospecting letters, the sky’s the limit so use one of our templates to guide the process.

10. Buyer for Your Home Letters

Sometimes, being a REALTOR can feel like the chicken and the egg. You have a list of interested buyers, but no sellers. Or you have some sellers, but you don’t have buyers. If this is a constant problem, use the Buyer for Your Home letter to inform homeowners that you have interested buyers looking for properties in their area, prompting them to consider selling. This can help someone make a faster decision, especially if you have a list of motivated buyers.

11. Just Sold Letters

What better way to establish credibility than to show your work? Notify the community about recently sold properties, demonstrating your success and encouraging other homeowners to list with you. This real estate letter to potential sellers should be well-branded with actual examples of your successful sales.

Key Elements of an Effective Real Estate Letter

Whether you’re sending out FSBO letters, general marketing materials, or targeting expired listings, you want your letters to be personal, have a clear value proposition, and have an effective CTA.

These are the key elements of an effective letter from REALTORS to potential sellers. If you’ve already engaged with these potential leads before, you have the advantage of making the letter even more personal and custom.

Whether you’re using letters or following up with postcards or brochures, you want it to look and feel amazing. Use our unique templates to make design and execution a breeze.

Unsure who should receive your first or next real estate letter? Our list-building tool uses advanced mapping techniques to create a targeted list of potential buyers and sellers in your area.

Build Your Targeted Mailing List

Tips for Writing Real Estate Letters That Convert

It’s not about sending spam to potential clients. You want to provide direct mail that adds value to potential sellers while not wasting your time. Spend as much time as possible crafting the letter. You should even test 2 or 3 variations with a small group, then mail out the ones with the best results.

Remember, this is an essential tool for building relationships and generating leads, so pull out all the stops.

1. Get potential ideas from past mailers, newspaper ads, and magazine copy. Use sites like Marketing Examples for inspiration.
2. Address the potential lead by name. No ‘Dear Sir/Madam’ stuff.
3. Mention details about the area, their properties, and recent local market trends.
4. Explain how your unique value proposition can help them where others fail.
5. Start with a strong introduction and hook that captures the reader’s interest and attention.
6. Ensure your letter is free of spelling and grammatical errors. A polished letter reflects your professionalism and attention to detail.
7. Get emotional. Tap into specific features about their homes or mention upcoming community events, which can lead to a more emotional connection with the real estate agent.

Once you get these details down, it’s all about sending out the best real estate letter to potential sellers you can, segmented by area or topic. Where possible, send a follow-up letter if you fail to get a response. A gentle reminder can prompt a seller to finally take action.

Final Thoughts

Using traditional direct mail is not a waste of time. In fact, the numbers say it should be a non-negotiable part of your lead generation and marketing strategy.

When you send generic letters on generic paper, however, you will get equal results.

Start by determining what kind of outreach you want to do and who you want to send it to. Then draft your letter using one of our templates and send it out to your list.

All it takes is one real estate letter to potential sellers to take your business to the next level.