Located in Martinsburg, West Virginia, EXIT Success Realty has seen incredible results with their direct mail. Even in a town of less than 20,000 people, their focus on micro farming with postcards has helped their numerous agents generate listings and grow their business at an amazing rate.
Let’s take a deeper look into the strategies spearheaded by Nicole Stotelmyer, EXIT Success Realty’s Marketing Manager. This exploration may include insights gleaned from a direct mail case study, shedding light on the effectiveness of Nicole’s approaches, particularly in utilizing direct mail as part of the marketing strategy.
How EXIT Success Got Started with Wise Pelican
“When I first started here, we were with a different company doing the postcards that we send out for our agents. Wasn’t super happy with the postcards. It was a little difficult to use their program.
So, my boss gave me the go ahead to try to find something else, so I did a little research and I came across Wise Pelican and the postcards are much better quality. They’re less expensive, which of course is a great thing for us. And it allows us to send out a quality product that people are really going to see and notice.”
Direct Mail Case Study: A Comprehensive Marketing Strategy
“So, our marketing strategy here is kind of a wide variety of things. We do digital ads, we do print marketing, we take advantage of social media, we even do some TV advertising, a lot of streaming with the new streaming that everybody seems to enjoy doing. So, we do try to do a broad spectrum of things to bring in new business.”
Of course, one of the things that we do once a agent sells a property, or I should say, once an agent closes on a property, the office will send out 100 postcards to a one mile radius of that address and help the agents market themselves to the neighborhood in which they just sold a property.”
One of the most effective real estate marketing tactics is illustrated by Nicole: whenever a real estate agent closes a property, send postcards to households within close proximity to the closed listing. Combined with a Just Listed and Under Contract postcard, respectively, you have now sent postcards to the same farm 3 times for one transaction! This strategy exemplifies the power of direct mail, as demonstrated in this direct mail case study, showcasing its effectiveness in targeting specific neighborhoods and maximizing exposure for listings.
Direct Mail Case Study: Quality Postcards Are Key
“When I first started here, we were with a different company doing the postcards that we send out for our agents. Wasn’t super happy with the postcards. It was a little difficult to use their program.
So, my boss gave me the go ahead to try to find something else, so I did a little research and I came across Wise Pelican and the postcards are much better quality. They’re less expensive, which of course is a great thing for us. And it allows us to send out a quality product that people are really going to see and notice.”
In this direct mail case study, we see how staying within a budget is important, but sending quality marketing materials can make a huge difference in your response and conversion rates.
A Final Word About Wise Pelican from Nicole
“I would say if you’re looking to do direct mail, you should definitely give Wise Pelican a try. Like I said, with real estate, sometimes you want to pinpoint an area to work in, and they’re very, very helpful with that. There’s several different ways that you can purchase mailing lists and they make it super easy to be able to do that.”
Start Your Wise Pelican Success Story Today
Whether you have a team of over 25 agents – like EXIT Success Realty – you’re a solo agent, or somewhere in-between, direct mail postcards can have a positive effect on your ROI. Create a Free Account today and check out all of our beautiful postcard templates. This assertion is supported by direct mail case studies, demonstrating the effectiveness of postcards in enhancing ROI for real estate professionals across various team sizes and structures.
