Real Estate Pop By Ideas: 20 Creative Ways to Wow Your Clients

Building strong, lasting relationships with clients is important in real estate—it determines whether you succeed in the industry or not.

And what better way to make those relationships memorable than with real estate pop by gifts?

This article explores:

  • What a pop-by is and why it matters for real estate agents
  • Seasonal real estate pop by ideas
  • Tips on choosing, personalizing, and presenting impactful real estate pop by ideas
Written by: Deirdre Paige
Deirdre Paige

Deirdre Paige

Content Writer

Deirdre Paige is a content writer at Wise Pelican with nearly a decade of experience, specializing in data-driven content and social media campaigns for the real estate industry.

Published: June 27, 2022

What are Real Estate Pop By Gifts?

A pop by is a small, inexpensive gift or token of appreciation that you give to your clients or prospects.

The idea is to visit someone’s home or office with a gift and a personal note or business card.

This approach helps you stay connected, build relationships, and generate referrals. In fact, creative ways to get real estate listings, like pop by gifts, can keep you top-of-mind with past clients and potential sellers, making it more likely they’ll think of you when they or someone they know is ready to move.

Now some of us might think, “Do pop by gifts really work for agents?”

Well, how do you feel when someone surprises you with a thoughtful gift out of the blue?

In real estate, it’s all about the relationships you build.
Pop by gifts make your clients feel seen and appreciated. Showing clients you care about them as people, not just another deal, sticks with them.

A small, thoughtful gift can leave them smiling and thinking of you the next time they hear someone say, “I’m looking for a REALTOR.”

They also work as an extension of your closing gift strategy—whether it’s a seller closing gift or something unique that represents your style.

 

Seasonal Real Estate Pop By Ideas

Each season is a fresh opportunity to make your clients smile with a thoughtful pop by gift!..

From bright and cheerful gifts in spring to warm and comforting treats in winter, there’s always a fun way to remind them who they can count on for all their real estate needs.

These seasonal ideas will keep your name on their lips no matter the time of year.

 

Spring Pop By Ideas

1. Mini Flower Pot with Fresh Herbs: “Here’s to Fresh Beginnings and Bright Days Ahead!”

Spring is the perfect season for fresh starts, so making a mini flower pot with herbs is a delightful pop by idea.

Fill a small pot with herbs like basil or mint and attach a tag that says, “Here’s to Fresh Beginnings and Bright Days Ahead!”

Cost: $5 for $17 (just over $3 each for the flower pots)
Purchase at Amazon

To make this idea more impactful:

  • Use colorful pots: Choose pots in bright, spring colors to make them eye-catching.
  • Add your branding: Personalize the pots with your logo or a small tag that includes your contact information.
  • Include care tips: Attach a small card with care instructions for the herbs, making it easy for clients to nurture their new plants.
real estate pop by ideas 1

2. Chocolate Easter Bunny: “Every Bunny Loves a Great Client Like You!”

Celebrate spring by giving your client a chocolate bunny with a playful tag that says, “Your Referrals Are Eggstra Special!”

Cost:About $7
Purchase from Five Below or Just Candy

To make this real estate pop by idea even more delightful:

  • Add a candy mix: Use a variety of treats, such as chocolate eggs, jelly beans, or marshmallow bunnies, to suit different tastes.
  • Personalize the packaging: Decorate festive bags or jars with your logo and a cheerful note..
  • Include a little extra: Add a small surprise, like a $10 gift card to a sweets shop or a discount coupon for a local business.

3. Mini succulent plants: “Rooting for You Always!”

Give your clients a stylish and meaningful living gift: a mini succulent plant with the message “Rooting for You Always!”

These low-maintenance plants thrive in any home and serve as a constant reminder that you’re always there to support them.

Cost: About $3
Purchase from Amazon or The Home Depot

To make this pop by real estate idea even more memorable:

  • Choose unique bulbs: Pick varieties known for vibrant blooms or inviting scents that will surprise and delight.
  • Package creatively: To keep your name visible, use a small, reusable planter or a decorative bag featuring your branding.
  • Add a practical gift: Include a small gardening tool, like a mini trowel or gloves, to make planting their new bulbs even easier.

4. Flower bulbs: “Planting Roots for a Bright Future”

Give your clients a gift that symbolizes new beginnings: flower bulbs with the message “Planting Roots for a Bright Future.”

This thoughtful gesture shows your clients that you’re invested in their growth, whether they’re settling into their current home or looking for their next adventure.

Cost: About $6
Purchase from Amazon or Holland Bulb Farms

To make this pop by gift extra special:

  • Select unique varieties: Choose succulents with interesting shapes or colors.
  • Dress up the pot: Paint the pots in bright, cheerful colors or add a fun design.
  • Include a mini succulent care kit: Add a tiny spray bottle to help clients keep their new plant healthy and thriving.
real estate pop by ideas

5. Spring cleaning kit: “Sweeping Away Your Stress, One Room at a Time”

Help your clients tackle the clutter and refresh their homes with a spring cleaning kit.

Think beyond the usual supplies: include items like lavender-scented cleaning sprays or a quirky “cleaning playlist.”

Add a tag that reads, “Sweeping Away Your Stress, One Room at a Time,” to show you’re there to support them every step of the way.

Cost: About $15
Purchase from Walmart or Target

Make this pop-by unforgettable:

  • Go beyond basics: Include unexpected items like a small plant for post-cleaning freshness or a fun, motivational magnet for their fridge.
  • Personalize the presentation: Use a colorful tote bag or a charming caddy with your branding that they can reuse.
  • Add a fun element: Include a mini “DIY air freshener kit” with essential oils and cotton balls to help them create a personalized scent for their space.

Summer Pop By Ideas

6. Sunscreen: “Protecting You from More Than Just the Sun!”

Give your clients a travel-size bottle of sunscreen with a note saying, “Protecting You from More Than Just the Sun!”

This fun and practical gift not only shields them from UV rays but also serves as a reminder that you’re here to guide them safely through any real estate journey.

Cost: About $4
Purchase from Walmart or CVS

Add a unique twist to this real estate pop-by idea:

  • Bundle with a summer guide: Include a mini guide to local summer events or hidden gem beaches in your area.
  • Get creative with the packaging: Use a beach-themed pouch or tie the sunblock with a colorful ribbon and your business card.
  • Throw in a bonus: To complete the package, add a pair of branded sunglasses or a small cooling towel.

7. Popsicles: “Cool Down, I’ve Got the Market Covered!”

On a scorching summer day, nothing beats a cool treat.
Surprise your clients with a popsicle and a fun note that says, “Cool Down, I’ve Got the Market Covered!”

It’s a lighthearted way to show you’re there to take care of their real estate needs while they relax and enjoy the season.

Cost: About $3 (for popsicles)
Purchase a mini thermal bag from Amazon

Make this pop-by one to remember:

  • Opt for gourmet popsicles: Choose unique flavors or locally-made popsicles to give your gift a special touch.
  • Deliver with style: Use a small cooler bag or an insulated tote that keeps the popsicle fresh and features your branding.
  • Add an ice cream scoop with your brand or a fun recipe card for homemade summer treats.
pop by ideas for realtors

8. Water bottles: “Staying Hydrated in a Hot Market”

Custom water bottles are one of the most practical pop by real estate ideas to keep your clients refreshed and thinking of you.

Add a tag that says, “Staying Hydrated in a Hot Market,” to connect this thoughtful gift back to your real estate expertise.

Cost: Buy in bulk for about $0.60 per bottle

Purchase from DiscountMugs (they will add your logo)

Turn this pop-by into something special:

  • Choose unique designs: To make your gift stand out, opt for insulated bottles or those with built-in fruit infusers.
  • Personalize with your branding: Include your logo and contact information on the bottle to keep your name visible every time they take a sip.
  • Pair with a summer survival kit: Add a packet of electrolyte powder to help clients beat the heat.

9. Beach towels: “I’ve Got You Covered in Any Market”

Make a splash with one of the most creative pop by ideas for summer: custom beach towels.

Add a note that says, “I’ve Got You Covered in Any Market,” and you remind clients that you’re always ready to help, no matter the season.

Cost: About $12 each when you purchase a minimum of 12
Purchase from Towels Outlet (they will add your logo)

Give this real estate pop by idea a fresh twist:

  • Choose a fun theme: Pick towels with unique patterns or prints that match a fun theme, like tropical vibes or local landmarks.
  • Include a beach day invitation: Add a personal invite for a community beach clean-up day or a family-friendly beach picnic you’re hosting. (This would work well as not only a pop by idea but also an invitation to a client event!)
  • Add a local touch: Partner with a local artist to design custom towels featuring popular local sights or landmarks. (This is a great opportunity to form a working relationship with a business in or near your geo farm!)

10. Sunglasses: “Your Future is Bright with My Real Estate Expertise”

Help your clients embrace sunny days with one of the coolest real estate pop by ideas: a pair of stylish sunglasses.

Include a card that says, “Your Future is Bright with My Real Estate Expertise,” to keep your services front and center while adding a touch of fun to their summer.

Cost: About $5
Purchase from Five Below

Make this pop-by shine:

  • Opt for unique designs: Choose sunglasses in trendy styles or colors that stand out, like mirrored lenses or retro frames.
  • Include a fun accessory: Pair the sunglasses with a branded microfiber cleaning cloth or a protective case.
  • Add a summer playlist: Share a link to a summer playlist that they can enjoy.
pop by ideas for realtors

Fall Pop By Ideas

11. Maple Syrup and Pancake Mix: “Flipping Over Great Clients Like You!”

Celebrate the flavors of fall by giving clients a bottle of gourmet maple syrup paired with a bag of gourmet pancake mix.

Attach a tag that says, “Flipping Over Great Clients Like You!” to bring a warm, homey touch to their autumn mornings.

Cost: $4 to $7
Purchase gourmet syrup from Crown Maple and pancake mix from Doe a Deer.

To make this idea more impactful:

  • Use local or artisanal products: To support small businesses and add a unique touch, choose maple syrup and pancake mix from a local supplier.
  • Add a branded utensil: Include a wooden spoon or mini whisk with your logo or contact information.
  • Encourage a fall breakfast: Suggest pairing the pancakes with fresh apples or cinnamon for a seasonal twist.

12. Pumpkin pie: “Appreciating You This Season!”

Celebrate the season of gratitude with a delicious pumpkin pie.

Add a note that says, “Appreciating You This Season!” to express appreciation in a way that matches the warmth and coziness of autumn.

Cost: From $3
Purchase from Love and Sweet Bakery

Make this pop by real estate idea stand out:

  • Personalize the packaging: Use rustic-style boxes or mason jars with autumn-themed labels featuring your branding.
  • Include a festive recipe: Add a card with your favorite fall recipe, like a family pie recipe or apple cider donuts.
  • Throw in a seasonal drink: Pair the treats with a small bottle of spiced apple cider or a hot cocoa mix to complete the fall experience.

13. Apple cider mix: “Savoring warm connections”

Warm up your clients’ hearts with apple cider mix, one of the coziest real estate pop by ideas for fall.

Attach a message like “Savoring Warm Connections” to remind them of the value you place on your client relationships.

Cost: About $3
Purchase from Target or Safeway

Elevate this pop by real estate idea:

  • Pair with a mug: To make the gift more personal, include a branded ceramic mug or a cute, seasonal cup.
  • Add a sweet treat: To complement the cider, tuck in a small pack of cinnamon sticks, honey straws, or ginger cookies.
  • Include a scented touch: Add a small autumn-scented candle or a sachet of cinnamon and cloves to bring the comforting scents of fall into their home.
pop ideas for real estate

14. Cozy Socks: “Keeping You Warm in Any Market”

Gift your clients a pair of cozy socks—this works for fall and winter.

Add a tag that says, “Keeping You Warm in Any Market,” to show that you’re there to provide comfort and support, no matter how the market looks.

Cost: About $6
Purchase from World’s Softest or Old Navy

Make this pop by real estate idea extra special:

  • Choose unique socks: To match the season, opt for fun patterns, like autumn leaves or holiday designs.
  • Bundle with a comfort item: For added warmth, pair the socks with a small jar of hot cocoa mix or a sachet of herbal tea.
  • Add a relaxation element: To enhance the cozy experience, include a mini bottle of soothing foot lotion or a lavender sachet.

15. Mini autumn scented candles: “Light Up Your Home’s Potential”

Bring warmth and ambiance to your client’s home with autumn-scented candles—one of the most inviting ideas for the season.

Attach a tag that says, “Light Up Your Home’s Potential,” to connect the cozy glow of a candle to the idea of making their home shine, whether they’re preparing to sell or simply enjoying the season.

Cost: About $3
Purchase from Michael’s or JoAnne

Give this gift a unique twist:

  • Choose unique scents: Evoke the essence of fall with scents like spiced apple, pumpkin chai, or cedarwood.
  • Include a candle care kit: Add a small wick trimmer or matches in a custom box to keep them thinking of you with every burn.
  • Include a candle holder: Pair the scented candle with a stylish candle holder that complements their home decor and adds extra value to the gift.

Winter Pop By Ideas

16. Heart-shaped cookies with a tag that says: “Warming Hearts This Winter with a Sweet Treat!”

Warm up your clients’ hearts this winter with a sweet treat—heart-shaped cookies with your logo.

Attach a note that says, Warming Hearts This Winter with a Sweet Treat!” to express your appreciation and remind them how much you value their trust and support.

Cost: $5 when you purchase at least 12 (the more you purchase, the cheaper they are)
Purchase from Incredible Cookies (they will add your logo)

Make this pop by gift even sweeter:

  • Offer a variety pack: Include different flavors or fillings to cater to various tastes, from classic milk chocolate to spiced gingerbread cookies.
  • Package with love: Display the treats in a festive tin or a cute box with a clear lid and add your branding.
  • Add a winter drink pairing: Throw in a single-serve packet of hot cocoa or spiced tea to create the perfect winter treat combo.
pop by ideas for realtors

17. Scented Hand Lotion: “Winter Protection for Your Skin and Our Partnership!”

Provide clients with a travel-sized bottle of scented hand lotion to help them keep their skin soft during the cold winter months.

Attach a tag that says, “Winter Protection for Your Skin and Our Partnership!” to show your care and appreciation.

Cost: $9
Purchase from Bath and Body Works

Make it more memorable:

  • Choose a winter scent: Opt for fragrances like vanilla, peppermint, or cinnamon for a festive feel.
  • Personalize the packaging: Use branded labels or tags with your contact information.
  • Include a holiday card: Add a small card wishing them a warm and joyful season

18. Hot Cocoa Mixes: “Let’s Toast to Your Future Home”

Warm up your clients’ winter days with hot cocoa mixes.

Attach a note that reads, “Let’s Toast to Your Future Home” to connect this cozy treat to their exciting real estate journey.

Cost: About $6 per mix
Purchase from Ghirardelli (for a gourmet experience)

Add a unique touch to this pop by real estate idea:

  • Create a cocoa kit: Include gourmet hot cocoa mixes in different flavors like peppermint, caramel, or dark chocolate, along with marshmallows and a cinnamon stick.
  • Package in a festive jar: Use a decorative mason jar with a seasonal ribbon and your business card tucked inside.
  • Include a fun stirring spoon: For a little extra charm, add a wooden or metal stirring spoon with an engraved message or your branding.

19. Holiday Ornaments: “Home is Where the Heart Is”

Celebrate the festive season with a holiday ornament with the phrase, “Home is Where the Heart Is.”

This charming gift will become a part of your clients’ holiday traditions, which will keep you in their thoughts each year as they decorate their trees.

Cost: $5
Purchase from Amazon (personalized)

Make this extra special:

  • Personalize the ornament: Have the ornaments customized with your client’s name or a meaningful date.
  • Choose unique designs: Choose handmade, ceramic, or wooden ornaments that add a personal touch.
  • Package with holiday cheer: Present the ornament in a festive box with a bit of tinsel or a handwritten note wishing them a joyful season.
pop by ideas for realtors

20. Hand Warmers: “Keeping Our Relationship Warm in Any Market”

Help your clients stay cozy during the colder months with one of the most practical real estate pop by ideas — hand warmers.

Attach a note that says, “Keeping Our Relationship Warm in Any Market,” to remind them that you’re always there, no matter the season.

Cost: $1
Purchase from: Zoro

Put a unique spin on this real estate pop by idea:

  • Choose reusable warmers: Opt for eco-friendly, reusable hand warmers that clients can use throughout the winter.
  • Bundle with a winter care kit: Include a small tube of hand cream or lip balm to keep their skin protected in the cold.
  • Add a comfort element: Pair the hand warmers with a small sachet of soothing herbal tea.

Where You Can Purchase Real Estate Pop By Tags

Real estate pop by tags add an extra bit of thoughtfulness to your gifts and make clients feel special and remembered.

They keep your brand front and center in a friendly way when personalized with your logo and a custom message.

Many companies offer these tags so you can create something that truly reflects your style.
Here are some options:

  1. Zazzle
  2. Studio MJA
  3. Double Brush
  4. Amazon

 

Tips for Making Your Real Estate Pop By Ideas Stand Out

 

Personalization Strategies

Think about who’s receiving the gift.

Families might love something everyone can enjoy, like a DIY s’mores kit or a game night snack box.

Singles might appreciate a trendy coffee tumbler with a local café voucher, while retirees could enjoy a calming scented candle or a garden kit.

Knowing how to market yourself in real estate means understanding your clients’ lifestyles and tailoring pop-by gifts to their interests. Thoughtful, personalized touches show you care and keep you top-of-mind.

 

Budget-Friendly Ideas

Great gifts don’t have to break the bank.

Check out local farmers’ markets, craft fairs, or community shops for unique finds that won’t stretch your budget.

Buying in bulk can also help you save while still giving thoughtful, personalized items. Remember, it’s the thought, not the price tag, that counts.

 

Presentation Counts

It’s not just what you give but how you present it.

Package your gifts in reusable totes, colorful paper, or a simple basket that they can reuse at home.

Add a small tag with your contact info or a fun message to make it memorable without being too promotional.

 

Stay Top of Mind, And Become The Expert In Your Farm

Homeowners want an agent they can rely on when it’s time to buy or sell their home. Direct mail keeps your name in front of them, building trust over time, so when they’re ready to make a decision, you’re the agent they call.

Use Wise Pelican to create and send your mailers in less than 1 hour.

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