How to Market Yourself as a REALTOR: Proven Strategies 

Have you ever wondered why some real estate agents attract clients effortlessly while others struggle to get noticed?

The secret is mastering how to market yourself as a REALTOR.

This article explores:

  • Benefits of real estate prospecting letters
  • Types prospecting letters
  • Its profound impact on your marketing strategy
Written by: Deirdre Paige
Deirdre Paige

Deirdre Paige

Content Writer

Deirdre Paige is a content writer at Wise Pelican with nearly a decade of experience, specializing in data-driven content and social media campaigns for the real estate industry.

Published: July 1, 2021
A mobile phone, business card, and marketing plan showcasing different methods of marketing yourself as a REALTOR.

Create a Real Estate Marketing Plan

If you’re looking to grow your business and make a name for yourself, using the right marketing strategies can make all the difference.

Before jumping into the nitty-gritty of marketing yourself as a REALTOR, it’s important to have a plan that guides your efforts and keeps you on track.

Opportunities don’t happen. You create them.

Chris Grosser

Owner Advisor in Tesla, Inc

Know Your Audience

To successfully market yourself as a REALTOR, start by identifying your ideal clients—whether they are first-time home buyers, retirees looking to downsize, or young professionals moving to a new city.

Understanding their demographics, preferences, and needs enables you to create more personalized and effective marketing strategies that resonate with them.

  • Identify key demographics: Age, income level, and lifestyle preferences.
  • Understand their pain points: What challenges or needs are they facing?
  • Focus your messaging: Design marketing that speaks directly to their interests.
  • Choose the right platforms: Use the channels your audience frequents, like social media or email.
  • Build trust: Address their concerns with relevant content that provides value.

For example, offering unique closing gifts for sellers or incorporating creative ways to get real estate clients, such as hosting community events or offering home-buying seminars, can leave a lasting impression and foster loyalty among past clients. These personalized gestures show you care and help solidify long-term relationships.

Implement Effective Digital Marketing Strategies

Digital marketing helps REALTORS connect with a broader audience and attract potential clients online.

Use Digital Marketing Tools Effectively

  • Build a website and blog: Your website is your online hub. Make it professional and easy to use, featuring listings and market insights to build relationships and keep clients returning.
  • SEO and content marketing: Optimize your website with targeted keywords and relevant content. This will improve your visibility in search engines and attract organic traffic.
  • Social media marketing: To successfully learn how to market yourself as a REALTOR, start by reaching clients where they are—on social media. Share engaging content, run promotions, and interact with followers. This approach helps build your brand and connect with potential clients.
  • Email marketing: Keep leads and past clients engaged through regular emails, like newsletters and market updates. Share valuable insights, new listings, or local market trends to maintain interest and encourage action.
  • Paid advertising: Allocate budgets for Google and Facebook ads to reach more potential clients.

Experiment with various ad formats, such as display, search, and video ads, to discover what resonates most with your audience.

Companies that maintain a blog get 57% more visitors and 67% more leads than those who don’t.

Statistic source: Higher Visibility

Build a Website and Optimize Online Presence

Establish a solid foundation for your real estate marketing by building a professional website and strengthening your online presence.

Examples of good websites

For inspiration, look at Kumara Wilcoxon’s and Carlin Wright’s websites.

Both are visually appealing, simple to navigate, and rich with features like high-quality property images, client testimonials, and local market information.

They use engaging content like community guides and staging tips, encouraging visitors to explore further and positioning themselves as experts—all crucial elements in understanding how to market yourself as a REALTOR.

SEO and Content Marketing

Use SEO to help clients find you online. Focus on keywords like “homes for sale in [Your City]” to create valuable content that attracts your target audience.

To find the right keywords, use resources like Google Keyword Planner, Ahrefs, or SEMrush.

These tools help you identify what potential clients are searching for.

For content ideas, sites like AnswerThePublic give you insights into popular questions and topics, helping you create content that meets your audience’s needs.

For example, you can type in “real estate,” and over 100 questions will pop up.

These are all questions that people are searching for—and this tool offers a FREE version!

Appealing to local homebuyers and sellers using SEO best practices will pay off.

According to a recent study, 46% of all Google searches are local searches.

Study conducted by Higher Visibility

Social Media Marketing

Share relevant content, such as market updates, home-buying tips, community news, and client stories.

Use tools like Canva to design engaging posts and Hootsuite to manage and schedule content across multiple platforms.

Encourage interaction with polls, Q&A sessions, or live property tours.

Email Marketing

Tools like Mailchimp or Constant Contact can help you design, automate, and track these emails effectively.

This ongoing communication is a great addition to your marketing arsenal.

Because you consistently stay in touch with informative tips, you are who they will think of when they’re ready to make a move.

Paid Advertising

Use tools like Google Analytics and Facebook Ads Manager to monitor results and refine your strategy for the best return on investment (ROI).

Paid advertising is a proven approach in marketing as a real estate agent to increase visibility and attract qualified leads.

How to Market Yourself as a REALTOR Using Traditional Methods

Digital marketing may be the buzz these days but don’t overlook traditional methods as an effective way to get listings in real estate and connect with local clients.

Make the Most of Traditional Marketing Efforts

One of the best strategies is direct mail, where you can send personalized mail and postcards to targeted neighborhoods or demographics.

Geo farming, when combined with direct mail, remains one of the most effective ways to increase your visibility and connect with potential clients in specific areas.

In addition to direct mail, always carry high-quality business cards to distribute at events, meetings, or open houses.

Create personalized business cards that leave a lasting impression. With quick customization and fast delivery, your cards will be ready to impress. Start designing today and make your first impression unforgettable.

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You can further increase your reach by placing print ads in local publications, which will help you stay visible to a broader audience.

Another effective traditional marketing strategy involves community engagement.

Participate in local activities such as sponsoring charity events, attending markets, and joining neighborhood groups.

By being present and involved in your community, you build trust and increase your visibility, which is essential for marketing yourself as a REALTOR.

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Monitoring and Improving Your Marketing Efforts

To effectively market yourself as a REALTOR, regularly assess your strategies and track key metrics such as website traffic, conversion rates, and social media engagement.

Tools like Google Analytics and Hootsuite can be used to monitor website performance and provide social media insights.

Use the data to guide your next steps, identifying what works and where you need to make improvements.

Regularly reviewing and tweaking your approach ensures your marketing remains effective and aligns with client interests.

Experiment with new tools and techniques that others may not be using, and test the latest technology or creative strategies to connect with potential clients.

Stay informed by using resources like Inman and Real Estate Webmasters to keep up with emerging trends.

Finally, embrace innovative ideas like augmented reality for virtual tours or interactive content on social media to stay ahead of the curve and attract more clients.

Bottom Line

Combining digital and traditional marketing is the key to effectively marketing yourself as a REALTOR.

Review what’s working regularly and be open to fresh ideas, such as new social media strategies or local community events.

Adjust your efforts based on client feedback and trends to attract more clients, build your brand, and achieve success.

Never become complacent.

The key is to keep evolving with your audience’s needs!

Strengthen Your Marketing Impact

Ready to upgrade your real estate marketing?

Wise Pelican provides everything you need—from postcards and business cards to mailing lists and more.

With customizable templates and fast delivery, you can effectively connect with your audience.

Discover our full range of products and start making an impact today!

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