Samantha Scales Marketing for 175 Agents and Drives Leads with Wise Pelican

Samantha Ostert case study header image.

The Agent

  • Name: Samantha Ostert
  • Brokerage: Skogman Realty
  • Location: Cedar Rapids, Iowa
  • Specialty: Agent support + remodeling campaign marketing
  • Mailing Volume: Supports 175 agents plus remodeling business campaigns

 

👋 Meet Samantha Ostert

Samantha Ostert helps manage marketing for a powerhouse brokerage of 175 agents—and she’s found a way to keep everyone’s postcards going out smoothly, on time, and on budget. With the added bonus of running direct mail campaigns for their remodeling companies, Samantha’s strategy combines consistency with flexibility—and Wise Pelican is the tool that makes it all possible.

 

 

Supporting a large team of agents (and even running campaigns for their remodeling businesses) means Samantha needs systems that actually work. Before Wise Pelican, it was a constant scramble—vendors were slow, expensive, or just too complicated. But now? She can manage multiple campaigns, store mailing lists, and track results—all in one place.
Whether it’s an aggressive 6-postcard blitz in two weeks or steady monthly farming, Samantha’s team is seeing real results. Remodeling campaigns alone average 3 leads per campaign, and the platform’s ease of use means even busy agents with no marketing experience can stay top of mind in their farm.

🧩 The Challenge

Coordinating marketing for over 175 agents is no small task. From keeping costs predictable to managing countless mailing lists, Samantha needed a tool that offered both power and simplicity. Their old vendors were either too slow or too pricey—and the lack of customer support made things even harder.

On top of that, her agents didn’t always prioritize marketing. She knew that if she wanted to help them grow, she’d need to make the process as seamless as possible—something that would actually get used and deliver real results.

A laptop on an office desk showing a real estate mailing list on screen.

“Direct mail used to be complicated. Now it’s part of our system—and the results show in the number of agents seeing steady leads.”

Samantha Ostert, Skogman Realty

♟️ The Wise Pelican Strategy

With Wise Pelican, Samantha launched multiple mailing efforts across her brokerage and remodeling businesses. Their agents used farming strategies like the 8×8 campaign—or even more aggressive versions—to build name recognition fast.

Meanwhile, her remodeling team mailed consistently and saw high engagement from each drop. These weren’t one-off blasts. Each campaign was thoughtfully timed, visually consistent, and backed by a strong call to action—either using custom uploads or pre-designed Wise Pelican templates.

Wise Pelican’s mailing list management tool was a game-changer, making it easy to store, sort, and reuse agent-specific lists while planning ahead with accurate cost estimates.

🎉 The Results

Wise Pelican didn’t just simplify the process—it delivered measurable outcomes across the board:

  • 📬 1500 buyer and seller Transactions in the last year
  • 👥 175+ agents supported with custom and templated mailings
  • 🚚 Faster turnaround and no minimum order quantities
  • 🛠️ Easy mailing list storage and creative uploads to support individual agent needs
Three different postcards with a banner highlighting the benefits of specific order quantities.

“One of our biggest wins with Wise Pelican has been the ability to send any amount, as frequently as we want, with a quick turnaround.”

Samantha Ostert, Skogman Realty

🛠️ Wise Pelican in Action

For Samantha, the value wasn’t just in postcard results—it was in how effortlessly the system worked for her entire organization. From customer support to planning tools, Wise Pelican became her go-to marketing partner.

Features for Success

  • Mailing List Management: Store and reuse agent-specific lists across campaigns
  • Quick Turnaround: Send any volume at any time without delays
  • Creative Flexibility: Upload your own designs or use built-in templates
  • Cost Clarity: Know exact campaign pricing up front for easy planning
A banner that showcases a laptop and the effectiveness of the Express Editor.

“Having 175 agents means we need a system that works for everyone—and Wise Pelican has absolutely helped us grow and stay organized with our marketing.”

Samantha Ostert, Skogman Realty

Ready to Simplify Your Mailings Like Samantha?

Whether you’re managing mail for one agent or 175, Wise Pelican helps you stay organized, consistent, and results-focused. With flexible mailing options, built-in design tools, and real support, you can scale your marketing with ease—just like Samantha did.

  • 1500

    • Buyer and Seller Transactions 
  • 175+

    • Agents Supported

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Frequently Asked Questions

What does the postcard price include?

We take care of the entire dircet mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list.

Simply pick a professional design you like most, and your business information, and start mailing.

Am I responsible for mailing the letters?

No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time. 

Can I have all of the letters mailed to me?

Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.

Can I track the delivery of my letters?

Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.

How quickly can I get my letters mailed out?

Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.

Do you provide mailing lists?

Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.

Access the tool by clicking here.

How do I get started?

Simply sign up for free, choose a template or upload your design, and we’ll take care of the rest. It’s quick and easy to get started with Wise Pelican.