Lia Guerrero Expands Her Real Estate Reach with Wise Pelican’s Direct Mail Strategy

Lia Guerrero case study banner.

Lia Guerrero, a dual-licensed real estate agent with eXp Realty, successfully markets both Washington and Texas using Wise Pelican’s postcards. Despite initial skepticism about direct mail, she quickly realized its potential in a competitive industry where standing out is key. By leveraging high-quality, customizable postcards, Lia has generated three leads and strengthened connections with past clients—all while expanding her business across multiple states.

Breaking Through a Competitive Market

Real estate is more than just who you know—it’s about standing out. Lia faced the challenge of building her business in two different markets, knowing that clients have plenty of options. Wise Pelican’s targeted postcards helped her cut through the noise, offering a tangible and lasting way to connect with potential buyers and sellers.

Quality and Variety That Make an Impact

Lia was drawn to Wise Pelican for its unmatched quality, larger card sizes, and an extensive selection of templates tailored to different seasons, holidays, and market trends. Whether it’s a July 4th campaign or a pet-friendly design, the versatility of Wise Pelican’s offerings ensures she always has the perfect postcard to send.

An Easter, St. Patrick's, Christmas, and 4th of July real estate postcard.

Building Client Connections with Personalization

By consistently sending out direct mail, Lia has strengthened relationships with past clients and even engaged her own family in spreading the word. Her mother, a proud supporter, eagerly hands out Lia’s postcards to friends, proving that a well-designed mailer can have a ripple effect beyond its intended audience.

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Unlock More Leads with Wise Pelican

Lia Guerrero’s success highlights the lasting power of direct mail in real estate marketing. Whether you’re growing your business in one market or multiple, Wise Pelican’s high-quality, customizable postcards can help you reach the right audience, generate leads, and stay top-of-mind with clients. Create a free account today and explore the possibilities.

Lia’s Direct Mail Marketing Success

  • 🌟 Multi-Market Growth – Expanded across Washington and Texas using consistent postcard campaigns.
  • ✉️ 3 Leads from Direct Mail – Gained new clients and revived past connections through customizable postcards.
  • 🎨 Template Variety That Stands Out – Used seasonal and themed postcard designs to stay relevant year-round.
  • 👪 Ripple Effect Marketing – Even family and friends help distribute her mailers—amplifying reach beyond the mailbox.

I started small, added to my list quickly, and generated three leads from postcards alone.

Lia Guerrero
eXp Realty

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Frequently Asked Questions

What does the postcard price include?

We take care of the entire dircet mail process from start to finish. Our postcard pricing includes printing your postcards on high-quality materials, stamping them, and mailing them to your targeted list.

Simply pick a professional design you like most, and your business information, and start mailing.

Am I responsible for mailing the letters?

No, we take care of the entire mailing process for you. From printing to stamping and mailing, we handle everything to ensure your postcards reach your targeted audience every single time. 

Can I have all of the letters mailed to me?

Yes, we can send all the printed letters directly to you if you prefer to distribute them yourself.

Can I track the delivery of my letters?

Yes, we provide tracking options to give you peace of mind and proof of delivery for your mailings.

How quickly can I get my letters mailed out?

Once you finalize your design and letter, we can have your letters printed and mailed within 2-3 business days.

Do you provide mailing lists?

Yes we do! You can create a custom mailing list based on the radius around an address, by selecting subdivisions, or by drawing a polygon on a map. The price for each address is 10¢.

Access the tool by clicking here.

How do I get started?

Simply sign up for free, choose a template or upload your design, and we’ll take care of the rest. It’s quick and easy to get started with Wise Pelican.