🧩 The Challenge
Moving into a new market meant starting from scratch. Kirk and his wife needed to get their names out fast—and in a way that felt professional, consistent, and credible.
They understood that real estate is a long game, and building trust in the neighborhood wouldn’t happen overnight. They needed a way to be seen—and remembered.
“In our first year farming with Wise Pelican, we landed six listings and brought in over $93,000 in commission—on a $400 mailing spend. That kind of return speaks for itself.”
Kirk Weingarten, ROVI Homes
♟️ The Wise Pelican Strategy
Kirk and his wife committed to farming the neighborhood they live in—because it wasn’t just a market, it was home. They started sending postcards regularly, spending around $400 per mailing, using them to showcase offers, introduce themselves, and reinforce their presence.
They also tied postcards to community events, using their faces and messaging to create familiarity over time. As people began to recognize them from both the postcards and real-life interactions, their credibility and approachability grew.
🎯 The Results
The strategy wasn’t just about getting attention—it was about earning trust. And the numbers speak for themselves:
- 📬 6 listings directly from postcard farming
- 💰 $93,000 in commissions earned
- 🏘️ $600,000 average home value in the farmed area
- 🔁 Strong brand recognition built within the neighborhood
“We had a property that sat on the market for 100 days with another agent. Our postcard campaign brought us the listing—and we sold it in just nine days.”
Kirk Weingarten, ROVI Homes
🛠️ Features for Success
For Kirk, automation and support made a huge difference. He could focus on relationship-building while the system ran in the background.
- 📬 Consistent postcard mailings at $400 per drop
- 📞 Responsive account support and fast email turnaround
- 🧩 Integration with community events to reinforce brand presence
- 💬 Professional design that built immediate credibility
“Farming our own neighborhood gave us real traction fast. People recognize us now from our postcards and events—it’s turned visibility into credibility.”
Kirk Weingarten, ROVI Homes
✅ Ready to Build Trust Like Kirk?
Farming your neighborhood isn’t just smart—it’s essential. Kirk’s story shows how consistent, well-designed mailings can help you make your mark, build relationships, and generate real results. With the right tools behind you, your next listing could be right around the corner.
