🧩 The Challenge
For nearly eight years, the Beasleys mailed up to 15,000 postcards per month, spending close to $3,000 monthly on broad campaigns. While this approach brought results, they lacked control—sometimes entire neighborhoods (including Jen’s parents!) missed mailings due to imprecise targeting.
They needed a way to market intentionally and efficiently—one that let them focus on specific streets, neighborhoods, and households without wasting their budget or reach.
“We secured six listings thanks to the Polygon tool—it changed the way I market. I don’t waste money anymore, and every postcard hits the right home.”
Jen Beasley, eXp Realty
♟️ The Wise Pelican Strategy
Enter the Wise Pelican Polygon tool—which gave the Beasleys total control. Now, instead of mailing to thousands, they handpick exact streets and homes, draw custom targeting zones, and send postcards that resonate.
This shift didn’t just refine their targeting—it reduced their monthly spend and increased relevance. Every postcard carried a hyper-local message: “We just sold your neighbor’s house”—with clear proof of results.
Wise Pelican’s support also stood out. Whether troubleshooting or planning campaigns, they had real people ready to help—making the system not only powerful but personal.
“Wise Pelican gave us the exact method we needed. Other companies didn’t offer that control. It changed the way I market completely.”
Jen Beasley, eXp Realty
🎉 The Results
Precision marketing with Wise Pelican delivered real impact for the Beasleys:
- 🏡 6 listings directly from Polygon-targeted postcards
- 📉 Reduced marketing spend by moving to smarter, more focused direct mail strategies.
- 💵 $5,000–$15,000 commission per listing
- 📬 Ability to mail as few as 25 homes—ideal for any budget
“Wise Pelican solidified our presence in these neighborhoods. People now know—if someone’s selling, it better be our sign in the yard“
Jen Beasley, eXp Realty
🛠️ Wise Pelican in Action
For Chad and Jen, Wise Pelican brought precision, control, and support—transforming how they market.
Features That Made the Difference:
- The Polygon tool: Draw exact targeting zones, down to the street level
- No mailing minimums: Market to as few or as many homes as needed
- Top-tier postcard quality: High-impact design, consistent delivery
- Real support: Access to a real person when help is needed
“Wise Pelican helped us become hyper-local. We’re no longer sending generic postcards—we’re sending the right message to the right people, and it’s getting results.”
Jen Bealsey, eXp Realty
Ready to Target Smarter Like the Beasleys?
Wise Pelican helped Chad and Jen go from broad, costly mailings to laser-focused campaigns that delivered listings, leads, and ROI. Whether you’re farming 25 homes or 15,000, Wise Pelican gives you the tools to take control—and get results.
