Strategic Marketing That Grows the Brokerage
Nicole’s marketing approach blends digital, print, social, and even TV ads—but it’s Wise Pelican’s postcards that have proven to be a consistent and impactful part of their outreach.
Every time an agent closes a property, the office sends 100 postcards to the surrounding one-mile radius, keeping the agent top-of-mind in that neighborhood. With 10–15 postcard campaigns going out per month, this approach has helped grow their team and generate more listings.
A Clear Upgrade From the Previous Vendor
After struggling with quality and user experience from a previous postcard company, Nicole was given the green light to look for something better. Her switch to Wise Pelican paid off—literally. The postcards were not only easier to design and send, but the improved quality and lower cost allowed Exit Success Realty to save nearly $4,000 in just a few months.
Postcards That Actually Get Noticed
Wise Pelican’s oversized postcards stand out in the mailbox—and in the community. Even if recipients don’t keep them, Nicole emphasizes that “it still puts Exit Success in front of their face,” helping to build local brand awareness. Several agents have received direct calls from these mailers, turning printed cards into real conversations, leads, and closings.
Efficient, Accurate, and Cost-Saving
The team takes advantage of Wise Pelican’s mailing list tools to target specific addresses and neighborhoods with precision. If an address is invalid or undeliverable, Wise Pelican automatically issues a refund—ensuring no wasted marketing spend. The simplicity of the platform combined with responsive customer service has made Nicole’s job easier while increasing campaign results.
Build Your Own Brokerage Success With Wise Pelican
Exit Success Realty’s journey with Wise Pelican shows how even modest-sized teams in small towns can maximize their marketing, grow their brand, and boost ROI. Whether you’re managing a full roster of agents or flying solo, Wise Pelican’s powerful postcard platform makes it easy to farm neighborhoods, promote listings, and get noticed. Create a free account today and explore our premium postcard templates built for real estate success.
Summary of Nicole’s Success With Wise Pelican
- 🏡 Micro-Farming That Scales – Used 100-postcard mailers around new closings to repeatedly farm key neighborhoods.
- 🎯 Boosted Agent Visibility – Helped 25+ agents promote themselves and gain traction using just sold and just listed mailers.
- 💌 Switched for Quality – Moved from another vendor to Wise Pelican for better postcard design, lower cost, and easier workflows.
- 📍 Easy Targeting Tools – Leveraged mailing list features to precisely reach households near sold properties and listings.
