From Buyer-Focused to Balanced Business Growth
Eric and his wife wanted to increase their seller leads while maintaining their steady flow of buyers. By committing to consistent monthly postcard mailings, they successfully shifted their business model, generating at least 12–15 new listings directly from their Wise Pelican mailings each year.
A Proven, Scalable Marketing Strategy
After testing different marketing approaches, Eric found that direct mail was the most reliable way to generate seller leads. By sending postcards every month, the response rate became so predictable that they now estimate a 1-to-1 postcard-to-listing ratio—a game-changer for their business.
10:1 ROI—A Direct Mail Strategy That Pays for Itself
With a 10:1 return on investment, Wise Pelican’s postcards have become a staple in their marketing budget. The low-cost, high-impact nature of direct mail allows them to track their spending while consistently closing high-value deals.
Achieve Predictable Listings with Wise Pelican
Eric Kidwell’s experience demonstrates that direct mail isn’t just an expense—it’s an investment that delivers results. Whether you’re building seller leads or optimizing your marketing budget, Wise Pelican’s high-quality, automated postcard system makes it easy to scale your real estate business. Sign up for a free account today and take control of your lead generation.
Eric Kidwell’s Success Summary
- 📬 12–15 Listings per Year – Consistent mailing campaigns shifted focus from buyers to sellers.
- 📊 10:1 ROI Achieved – Direct mail strategy delivers predictable, high-return results.
- ♻️ 1-to-1 Response Rate – Monthly direct mail postcards now produce listings at a near one-to-one ratio.
- 📈 Balanced Business Growth – Combined YouTube buyer leads with Wise Pelican seller leads for full-funnel success.
