🧩 The Challenge
Selling rural and specialty properties requires trust, local knowledge, and direct visibility. In a competitive niche market, breaking through and reaching sellers was still the bigger challenge.
Digital ads were noisy and inconsistent. Mailing services he tried in the past were inflexible or expensive. He needed a tool that made it easy to target specific homeowners with personalized, hyper-relevant content—without overpaying for scale.
“We typically get anywhere from four to eight listings per year from postcards. It’s been a very successful strategy for us.”
Bill Gaughan, The Rural KC Team
♟️ The Wise Pelican Strategy
Bill focused on combining local knowledge with precise targeting. Instead of mass marketing, he mailed to small, specific areas—sometimes just 50 homes—with messages tailored to the properties and people in that area.
He often designs the postcards himself to include custom content that feels personal and relevant, while leveraging Wise Pelican’s platform for mailing, delivery, and automation.
He also used Automated Home Valuation postcards, which helped him identify serious seller leads and follow up with targeted, follow-on postcards.
🎉 The Results
Over a few years of consistent mailing, Bill has turned postcards into a powerful, niche marketing channel:
- 📬 8 listings generated each year
- 💰 $90,000 in commission from postcard campaigns
- 📈 $3.6 million in postcard-driven property sales
- 🎯 Postcards seen on fridges during listing appointments
“When we go on listing presentations, we often see our postcards stuck on refrigerators. That kind of visibility is powerful.”
Bill Gaughan, The Rural KC Team
🛠️ Wise Pelican in Action
Bill’s strategy works because of flexibility, precision, and repetition—and Wise Pelican makes each of those easy to achieve.
Features for Success
- Flexible pricing options let him target even small subdivisions cost-effectively.
- The Express Editor allows for local personalization on postcards
- Automated Seller Valuation postcards generate qualified leads
- Visibility and repetition build brand recognition over time
“We’ve gotten listings we wouldn’t have received otherwise. And obviously, our sales have gone up because of it.”
Bill Gaughan, The Rural KC Team
✅ Ready to Break Through the Noise Like Bill?
In a market full of digital noise, Bill’s story is proof that postcards still work—especially when they’re smart, targeted, and consistent. Whether you’re selling ranch homes, estates, or suburban properties, Wise Pelican helps you reach the right people, in the right place, with the message that gets results.
