🧩 The Challenge
For Biagio, the issue wasn’t marketing theory—it was execution.
His team believed in postcards. But doing it through USPS Every Door Direct Mail created more stress than success. Deliverability was inconsistent, and the process was clunky and manual.
What they needed was a streamlined, professional solution that made postcard marketing simple and scalable.
“Between 50 homes sold and $325,000 in commissions earned, postcards have more than paid off for us.”
Biagio, Assist-2-Sell
♟️ The Wise Pelican Strategy
Biagio and his team at Assist-2-Sell moved their postcard campaigns to Wise Pelican, where they found everything they needed: an intuitive design tool, access to accurate mailing lists, and a platform that made reusing or updating previous postcards fast and easy.
Over time, they built consistent brand recognition. Two to three months into their mailing campaign, homeowners were already recognizing their logo and value proposition—and Biagio’s team started seeing postcards displayed at listing appointments.
“We’ve been on plenty of listing appointments where the homeowner had the postcard right in front of them on the table.”
Biagio, Assist-2-Sell
🎯 The Results
Through a steady investment in postcard marketing, Biagio generated massive results that continue to grow.
- 📬 50 listings generated through postcard marketing
- 📈 $29.5 million in postcard-driven sales
- 💰 $325,000 in commissions earned
- 📊 100+ transactions per year, with postcards driving 5% of overall closings
🛠️ Features for Success
For Assist-2-Sell, it’s not just about results—it’s about the ease of getting there. Wise Pelican became his go-to platform because it simplified everything.
- Express editor made design fast and stress-free
- Mailing lists were easy to purchase and update
- Reused previous campaigns for faster turnarounds
- Switched from unreliable EDDM to high-accuracy, targeted mailing
“Before Wise Pelican, we did EDDM and had cards show up in the trash. Now, our delivery rate is nearly 100%, and it shows in our listings”
Biagio, Assist-2-Sell
✅ Ready to Build Listings Like Biagio?
Whether you’re running a full-service brokerage or just starting your farming journey, Biagio’s success shows what’s possible with the right tools. Wise Pelican makes it simple to stay visible, build brand recognition, and turn postcards into profit—without the hassle.
