🧩 The Challenge
Buying leads from third-party platforms meant hours of calls, most leading nowhere. She needed a smarter way to attract serious sellers without sacrificing her time or income.
She also wanted a way to stay top-of-mind with her community while reflecting her personality and values. But with limited time and design experience, she needed something easy to launch and maintain—a solution that offered professionally designed templates, accurate mailing lists, and an effortless way to stay consistent without managing every detail herself.
“In a town of 50,000, getting 12 listings from postcards is huge. About 10 have already closed—and that’s just from people who saw my mail and called.”
Amy Rogers, Brokers 12
♟️ The Wise Pelican Strategy
Amy launched her direct mail campaign during the slower fall and winter months—giving her time to build visibility before the spring rush. She focused on consistent postcard drops and leaned into creativity to stay memorable. From coloring sheets and recipes to home valuation postcards, every piece reflected her personal brand.
She also used Wise Pelican’s filtering tools to build precise mailing lists and tailor her campaigns to the right homeowners. The result? A name-recognition machine.
🎯 The Results
Within a year, Amy closed 10 listings that came directly from postcard leads—plus more in the pipeline.
- 📬 12 listings generated, 10 already closed
- 💰 $90,000 in commissions earned
- 📈 $3 million in postcard-driven home sales
- 🧘♀️ Countless hours saved chasing cold leads
“We’ve earned around $90,000 in commissions from our postcard campaigns. That’s more than paid for itself.”
Amy Rogers, Brokers 12
🛠️ Wise Pelican in Action
For Amy, Wise Pelican wasn’t just a marketing platform—it was a way to buy back her time, build her brand, and still drive real revenue.
Features that Made the Difference:
- The 🚀 Express Editor helped her create and launch postcards fast
- Used Automated Seller Valuation postcards to drive instant engagement
- Filtered mailing lists based on financing type and demographics
“When I was buying leads, I spent three hours a day chasing dead ends. Now people call me because they saw my name in their mailbox.”
Amy Rogers, Brokers 12
✅ Ready to Build Recognition Like Amy?
Amy’s success proves that postcard farming isn’t about shouting the loudest—it’s about showing up consistently, with personality and precision. Whether you’re quirky, traditional, or somewhere in between, Wise Pelican makes it easy to connect with your community and close more deals—on your terms.
